Revelations

The Glitch in the System

The Glitch in the System

For three picture-perfect days last week I put 27 new and returning 20/21 models through their paces under azure skies and ideal test conditions. Mammoth Mountain hadn’t received its normal bumper crop of natural snow, but the resort made the most of what it had,...

Who Needs New Ski Prep?

Who Needs New Ski Prep?

I could make this Revelation stunningly short and simply say, “everyone,” but that would leave unanswered a few subtleties such as “what the hell is ‘new ski prep?’” In order to dispel this sort of lingering doubt, allow me to illuminate the story behind a line item...

Test Time!

Test Time!

Now is the winter of my content. This twisted turn on a famous line contains two meanings. Now is the moment when my ski season switches from warm-up sessions and anecdotal skiing adventures to its second phase, full-on devotion to ski testing. Nothing makes my day...

An Embarrassment of Riches

An Embarrassment of Riches

This Revelation will post the day before the 2020 SIA/OR show opens in Denver. To mark the occasion, our motif of the week is a snapshot of the coming season’s cast of ski models, with emphasis, as always, on what’s new. In brief, there’s a boatload of new models on...

It Wouldn’t Hurt to Take a Lesson

It Wouldn’t Hurt to Take a Lesson

It’s my business to sell the promise that a new pair of skis will bring joy and a sense of completion that life would lack without them. It grieves me to no end to inform you that while new skis may indeed augment your happiness and boost your self-esteem, the...

Coping with Success

Coping with Success

Blizzard could not possibly have foreseen how a funky collection of freeride skis, curiously named after rodeo bulls, would virtually transform its brand. For one thing, Blizzard was, then as now, firmly planted in the center of Austrian ski country, where the...

The Big Squeeze: Why it Pays to Understand the Brand

The Big Squeeze: Why it Pays to Understand the Brand

We live in difficult times. I’m not referring to the messes mankind is making on every macro level, but the state of affairs within the tiny, cloistered domain of the ski maker. In a financial marketplace that demands growth as the measure of success, squeezing more...

The Making of a Skier, Part VII:  The Snow Country Years

The Making of a Skier, Part VII: The Snow Country Years

I quit my dream job because of a dream. I was staying at the Hotel Lenado in Aspen, escorted by my lovely bride Stephanie, over a March weekend in 1987. The occasion was the men’s FIS downhill, which happened to tuck neatly into the calendar just before the annual SIA...

The Dropout’s Guide to Skiing

The Dropout’s Guide to Skiing

During ski season I work a few days almost every week fitting boots at Bobo’s, which affords me the opportunity to interact with a broad swath of the skiing public. Bobo’s is a specialty shop but not a specialized shop: we supply every stratum of skier with an...

The Making of a Skier, Part VI: Salomon Office Daze

The Making of a Skier, Part VI: Salomon Office Daze

A rock impresario who happens to be a dear friend of mine ascribes the secret of success to “timing and lighting.” That’s an apt aphorism for my office career at Salomon in the early 1980’s: I was in the right place at the right time, for nothing creates opportunity...

On Drifting

On Drifting

[On Drifting is Chapter 14 of Snowbird Secrets, A Guide to Big Mountain Skiing, which I co-wrote with “Guru” Dave Powers during the summer of 2012. Each chapter is a stand-alone meditation on some aspect of skiing that illuminates and informs the rest of our lives. It...

Tip Your Bootfitter

Tip Your Bootfitter

For some of my faithful following, the suggestion made by this Revelation’s 3-word title (ecclesiastics are fond things that come in threes) will be sufficient to inspire the desired behavior. As I notice the rest of you are continuing to read, allow me to lay the...