Atomic Brand Profile
Overview Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of gold to...Cloud C14 WB Revo
Atomic’s top Cloud model usually mimics the technology of the latest Redster race skis, and so it is with the Cloud C14 WB Revo. “Revo” refers to Atomic’s new race damping system, a series of steel plates floating on a viscoelastic foundation. The “WB” means Wide Body, and at 75mm underfoot, the Cloud C14 WB Revo is by Realskiers’ definition a Frontside ski, which suggests that somewhere in Europe there’s a Cloud C14 Revo that isn’t “WB.”
The three other Cloud models in the 21/22 collection all belong in the Technical genre, but only the Cloud C12 Servo merits an expert’s interest. Both the C14 and C12 are fully cambered, Titanal-laden, fall-line loving chargers that do not stoop to conquer.
2022 Atomic Boot Brand Profile
2022 Atomic Boot Brand Profile It’s unlikely that Atomic management foresaw just how much its boot brand would come to depend on a modest line of recreational boots it launched some 15 years ago. Called Hawx, its unique feature was vent-like creases on both...