Revelations from the Pontiff of Powder
The Editor of Realskiers.com, Jackson Hogen, writes a free weekly newsletter that illuminates some corner of the ski world. Topics range from how to buy, bootfitting advice, market analysis, injury dynamics, instructional tips and the spiritual side of our sport. To see a sample Revelation culled from our archives, click here, or read the latest pontification posted below.
photo by: Brian Robb
Your Man on the Inside
We hesitate to list all of Jackson’s accomplishments, not out of coy modesty, but for lack of room. Let’s just say, Jackson has played more roles in the ski trade than Eskimos have words for snow.
If you really want to slog through the resume of a career that has touched every corner of the ski equipment market, read more below.
About Jackson Hogen
Jackson Hogen has served as a supplier, retailer, instructor, coach, screenwriter, trainer, product manager, designer and general student of skiing and the ski marketplace for close to 50 years. Some of the landmark moments:
- Skied on Yale Ski Team for 3 years, where I was first seed in GS and AL and truly dreadful at cross-country and Nordic jumping.
- Last person chosen as full-time instructor for Copper Mountain, CO opening season (72/73). With too few lessons to live on, quit to follow freestyle.
- Qualified for back flips for the IFSA, the tour for PFA washouts and wannabes.
- Worked retail at Maverik Ski Shop and Norway Haus, in Breckenridge, CO
- Joined Salomon North America as Service Representative, conducting live, 4-hour binding technician certification clinics across the Rockies.
- Moved from a field position to the Peabody, MA office to supervise the certification program and develop educational services.
- Became Salomon binding product manager; later, the title boot product manager was added to the portfolio in lieu of pay. Before leaving the company in 1987, was responsible for all product divisions for North America.
- As Salomon’s representative, served as General Secretary of the ASTM F-27 Committee on Ski Safety. During this period, helped draft shop testing standards and liability release language that stemmed a flood of litigation.
- Served as Chairman of SIA’s Skiing Safety Committee, where we drafted the first skier classification posters to assist shops in implementing new binding release setting standards.
- For two years toured the country as a faculty member of the Skiing Mechanics and Managers Workshops. Lectured on ski tech, selling skills and risk management.
- Hired by New York Times Magazine Group to be first Equipment Editor for newly created Snow Country Magazine, the group’s first start-up. By the mid -1990’s Snow Country was the highest circulation ski publication in the world.
- Assigned task of improving Snow Country’s equipment coverage, assembled a spectacular test team and a strict methodology derived from prototype testing that ranked skis in order of finish, a daring innovation.
- Wrote comprehensive reviews for London Daily Mail Ski magazine.
- Wrote trade-related copy for Ski Business, Snow Country Business & Ski Tech. Coined the generic term, “shaped skis” when carving skis emerged as a force.
- Wrote and narrated Warren Miller Entertainment’s The Truth About Skiing, a learning system that included a manual, videotapes and audio cassettes.
- Wrote and emceed 3 feature-length TV shows for Outdoor Life Network with co-host Pam Fletcher. Hosted a special on the Outdoor Show.
- Co-created (with Bob Woodward and Paul Kirwin) Gearorama.com, one of the first digital platforms for ski reviews.
- Co-hosted The Gear Guys with Paul Hochman on Resorts Sports Network. We’d shoot 12 segments in a day, earning the sobriquet, Johnny One-Take.
- Designed Scott’s first ski line, a 3-model series that debuted in the Swiss market. Went from paper to product in less than two years.
- Began working with Head Wintersports in product development, marketing and team management. Conceived Head ski’s first website and created a freeride team with Johnny Moseley, Allison Gannett, Rex Wehrman and Darien Boyle, among others. In April, 2000 Head athletes swept the awards at the US Nationals in Crested Butte.
- Wrote the narrative for three Warren Miller Entertainment features: Impact, Higher Ground and Off the Grid. Only writer ever to ghostwrite for Miller.
- Wrote, co-narrated and co-produced Hotel Bella Coola with Greg Stump.
- Co-created, with Dave Bertoni, Desperate Measures, a comprehensive retail training system replete with manuals, videos and workshop tools.
- Hogen and Bertoni collaborate again on Planet Hospitality, a resort personnel training system. I deliver its message to one client, Sipapu, NM.
- Ski and boot tester for SKI magazine for most of the decade; also contribute several resort reviews, including one that continues to hang in the Forklift at Snowbird.
- Executive Producer sub rosa for Greg Stump’s Legend of Aahhh’s.
- Published Self-Help for Losers to test the self-publishing waters, followed soon by Controlled Fall, an anthology of early work.
- Co-authored Snowbird Secrets, A Guide to Big Mountain Skiing with “Guru” Dave Powers. Secrets teaches skiing from the mountain’s point of view, combining instruction with metaphysics to reveal our sport’s secrets.
- Contributes feature articles to Skiing History, including profiles of Rick Sylvester and Sven Coomer.
- Retail consultant and bootfitter at Bobo’s Ski & Board in Reno, NV, where reverential customers refer to him as the Boot Whisperer.
- Editorial Director and content provider for the Masterfit Buyer’s Guide.
- Editor & Pontiff, Realskiers.com
Lovely Things Readers Say
The recommendations for skis, along with Harald’s ideas have improved my skiing beyond a level I ever thought was possible.
Ray T – Former PSIA instructor
I’m a woman, life-long skier and racer and have lived most of my years at 6000′. Yours is the ONLY site I’ve ever read that tells it like it really is, no BS, no marketing hype or fluff! Thanks for keeping it real and for the well-written articles.
Just a quick note of thanks. I bought Head Rallys at the end of last season on your recommendation. Clicked into them this year and within 100 feet I knew I was skiing on the best ski I’ve ever owned. So sweet.
Wow, I am impressed. You are a professor of skiing!
You have done a masterful job of creating a logical approach to how to buy a ski that truly fits you.
By pure luck I discovered the site a year ago and immediately became a member. I can’t begin to tell you how much I have learned from the information you provide. You do a fabulous job with the site and the Newsletter will enhance it.
Great site! Anyone who doesn’t think this is worth twenty bucks is making a mistake. You changed my ski life.
Just a short note to tell you how “grateful” I am to visit an intelligent site, full of insight, wisdom, great deal of wit on skiing. Great honesty, well presented and too old to care about how companies will react.
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When the most prestigious boot test in the world sought a new partner in the ski domain, their union created the Masterfit Buyer’s Guide, Powered by Bootfitters.com and Realskiers.com. Look for the 2021 edition of the Buyer’s Guide on your favorite digital newsstand soon.
Musings from the Pontiff of Powder
Carl Ettlinger at the helm of Excalibrator. One of the many hats I wore as North American binding product manager for Salomon in the early 1980’s was that of delegate to the American Society for Testing and Materials (ASTM). I believe the first meeting of F8.14 - the...
Carl was a giant of a man whose outsized voice roiled every conversation like a burst dam and whose expansive vision reached across the mixed milieus of research, journalism, risk management and education. I knew him when he was at the peak of his powers, as he explained to me when I interviewed him for a “where are they now?” profile in Skiing History. He was able to conduct long-term research on injury patterns as well as analyze the particulars of the current binding market, turn around and package this knowledge into articles for Skiing and Skiing Trade News, followed up by a workshop tour that would bring enlightenment to the grassroots level. No one but Carl could have pulled this off, and Lord knows no one has had the requisite talent, energy and will power since.
But time and tide wait for no man, and Carl’s finely spun web of influence was eventually plucked apart. The loss of his pivotal positions in the press allowed him to slip from public view before we, the skiers of the world, realized we hadn’t taken the time to thank him.
We have the time to thank him now.
So thanks, Carl, for being first and foremost a teacher, for teaching is at the heart of the evangel’s mission.
Thanks for being so damn stubborn. Your insistence on improving skier safety wore through a wall of resistance as tough as Vermont marble.
Thanks for having a heart as big as that melon-sized head of yours. The fuel to your tireless mind was a caring heart that tried to embrace the world.
Thanks for all the stories once the Mount Gay flowed. Who knew we would have won the Vietnam War if only his superiors had listened? I can’t remember exactly how – he wasn’t the only one drinking Mount Gay – but I recall the light in his eyes as he relayed his twisted tales, taking us down successive rabbit-holes of digression that I lost track of at the seventh level.
That’s what I remember most vividly about my many interactions with Carl: his brain so teemed with thoughts he rushed to get them out in a verbal jailbreak that would travel around the cosmos until returning, many lost minutes later, to the subject that had inspired them. That was Carl: too many words for one sentence, too many tasks to tend to and all of it, every erg of his endless energy, devoted to a cause he never ceased to serve.
Fare thee well, Carl Ettlinger. The world misses you already for it will never see another quite like you, whose every moment seemed larger than life itself.
I raise my glass to you, old friend. Mount Gay, of course.
June 23, 2020
Don’t read the 2021 Masterfit Buyer’s Guide in Partnership with Realskiers.com for its 62 ski reviews. I should know. I wrote or edited all of them.
Not that the ski reviews aren’t worth the read. But ski reviews on the web are as common as rice, while the Buyer’s Guide contains something no other publication, whether in digital, print or video format, can claim: the most respected, thorough and dependable boot reviews in the world.
To earn a coveted Realskiers Recommended medallion, a ski must score 80 or higher (on a 100-point scale) for either its Finesse or Power properties. For the 2021 season, we still use total Power and Finesse scores to determine which models earn a Recommended rating, and in what order they appear in their respective categories. But because the pandemic limited the data we could collect, we will not be presenting scores, letter grades or any test results for 2021 ski models. Because all our reviews are still the result of on-snow testing by a highly motivated and skilled crew, we are confident our detailed descriptions of each Recommended ski’s behavior provides an accurate reflection of its capabilities.
A Unique Perspective
Jackson has been a ski designer and product manager as well as a professional ski tester for over 30 years. He’s evaluated thousands of skis and told hundreds of product stories. He knows how the game is played because he helped write the rule book. He continues to ski every important model in the American market and report on them to a worldwide readership.