Revelations from the Pontiff of Powder
The Editor of Realskiers.com, Jackson Hogen, writes a free weekly newsletter that illuminates some corner of the ski world. Topics range from how to buy, bootfitting advice, market analysis, injury dynamics, instructional tips and the spiritual side of our sport. To see a sample Revelation culled from our archives, click here, or read the latest pontification posted below.
photo by: Brian Robb
Your Man on the Inside
We hesitate to list all of Jackson’s accomplishments, not out of coy modesty, but for lack of room. Let’s just say, Jackson has played more roles in the ski trade than Eskimos have words for snow.
If you really want to slog through the resume of a career that has touched every corner of the ski equipment market, read more below.
About Jackson Hogen
Jackson Hogen has served as a supplier, retailer, instructor, coach, screenwriter, trainer, product manager, designer and general student of skiing and the ski marketplace for close to 50 years. Some of the landmark moments:
- Skied on Yale Ski Team for 3 years, where I was first seed in GS and AL and truly dreadful at cross-country and Nordic jumping.
- Last person chosen as full-time instructor for Copper Mountain, CO opening season (72/73). With too few lessons to live on, quit to follow freestyle.
- Qualified for back flips for the IFSA, the tour for PFA washouts and wannabes.
- Worked retail at Maverik Ski Shop and Norway Haus, in Breckenridge, CO
- Joined Salomon North America as Service Representative, conducting live, 4-hour binding technician certification clinics across the Rockies.
- Moved from a field position to the Peabody, MA office to supervise the certification program and develop educational services.
- Became Salomon binding product manager; later, the title boot product manager was added to the portfolio in lieu of pay. Before leaving the company in 1987, was responsible for all product divisions for North America.
- As Salomon’s representative, served as General Secretary of the ASTM F-27 Committee on Ski Safety. During this period, helped draft shop testing standards and liability release language that stemmed a flood of litigation.
- Served as Chairman of SIA’s Skiing Safety Committee, where we drafted the first skier classification posters to assist shops in implementing new binding release setting standards.
- For two years toured the country as a faculty member of the Skiing Mechanics and Managers Workshops. Lectured on ski tech, selling skills and risk management.
- Hired by New York Times Magazine Group to be first Equipment Editor for newly created Snow Country Magazine, the group’s first start-up. By the mid -1990’s Snow Country was the highest circulation ski publication in the world.
- Assigned task of improving Snow Country’s equipment coverage, assembled a spectacular test team and a strict methodology derived from prototype testing that ranked skis in order of finish, a daring innovation.
- Wrote comprehensive reviews for London Daily Mail Ski magazine.
- Wrote trade-related copy for Ski Business, Snow Country Business & Ski Tech. Coined the generic term, “shaped skis” when carving skis emerged as a force.
- Wrote and narrated Warren Miller Entertainment’s The Truth About Skiing, a learning system that included a manual, videotapes and audio cassettes.
- Wrote and emceed 3 feature-length TV shows for Outdoor Life Network with co-host Pam Fletcher. Hosted a special on the Outdoor Show.
- Co-created (with Bob Woodward and Paul Kirwin) Gearorama.com, one of the first digital platforms for ski reviews.
- Co-hosted The Gear Guys with Paul Hochman on Resorts Sports Network. We’d shoot 12 segments in a day, earning the sobriquet, Johnny One-Take.
- Designed Scott’s first ski line, a 3-model series that debuted in the Swiss market. Went from paper to product in less than two years.
- Began working with Head Wintersports in product development, marketing and team management. Conceived Head ski’s first website and created a freeride team with Johnny Moseley, Allison Gannett, Rex Wehrman and Darien Boyle, among others. In April, 2000 Head athletes swept the awards at the US Nationals in Crested Butte.
- Wrote the narrative for three Warren Miller Entertainment features: Impact, Higher Ground and Off the Grid. Only writer ever to ghostwrite for Miller.
- Wrote, co-narrated and co-produced Hotel Bella Coola with Greg Stump.
- Co-created, with Dave Bertoni, Desperate Measures, a comprehensive retail training system replete with manuals, videos and workshop tools.
- Hogen and Bertoni collaborate again on Planet Hospitality, a resort personnel training system. I deliver its message to one client, Sipapu, NM.
- Ski and boot tester for SKI magazine for most of the decade; also contribute several resort reviews, including one that continues to hang in the Forklift at Snowbird.
- Executive Producer sub rosa for Greg Stump’s Legend of Aahhh’s.
- Published Self-Help for Losers to test the self-publishing waters, followed soon by Controlled Fall, an anthology of early work.
- Co-authored Snowbird Secrets, A Guide to Big Mountain Skiing with “Guru” Dave Powers. Secrets teaches skiing from the mountain’s point of view, combining instruction with metaphysics to reveal our sport’s secrets.
- Contributes feature articles to Skiing History, including profiles of Rick Sylvester and Sven Coomer.
- Retail consultant and bootfitter at Bobo’s Ski & Board in Reno, NV, where reverential customers refer to him as the Boot Whisperer.
- Editorial Director and content provider for the Masterfit Buyer’s Guide.
- Editor & Pontiff, Realskiers.com
Lovely Things Readers Say
The recommendations for skis, along with Harald’s ideas have improved my skiing beyond a level I ever thought was possible.
Ray T – Former PSIA instructor
I’m a woman, life-long skier and racer and have lived most of my years at 6000′. Yours is the ONLY site I’ve ever read that tells it like it really is, no BS, no marketing hype or fluff! Thanks for keeping it real and for the well-written articles.
Just a quick note of thanks. I bought Head Rallys at the end of last season on your recommendation. Clicked into them this year and within 100 feet I knew I was skiing on the best ski I’ve ever owned. So sweet.
Wow, I am impressed. You are a professor of skiing!
You have done a masterful job of creating a logical approach to how to buy a ski that truly fits you.
By pure luck I discovered the site a year ago and immediately became a member. I can’t begin to tell you how much I have learned from the information you provide. You do a fabulous job with the site and the Newsletter will enhance it.
Great site! Anyone who doesn’t think this is worth twenty bucks is making a mistake. You changed my ski life.
Just a short note to tell you how “grateful” I am to visit an intelligent site, full of insight, wisdom, great deal of wit on skiing. Great honesty, well presented and too old to care about how companies will react.
Realskiers.com Test Card App
Download it Now FREE and rate your skis like a pro ski tester. For instructions on app installation and use CLICK HERE.
When the most prestigious boot test in the world sought a new partner in the ski domain, their union created the Masterfit Buyer’s Guide, Powered by Bootfitters.com and Realskiers.com. Look for the 2021 edition of the Buyer’s Guide on your favorite digital newsstand soon.
Musings from the Pontiff of Powder
Any serious attempt at bootfitting begins with an assessment of the customer’s feet and lower legs. This appraisal can be as superficial as measuring each foot for length or as detailed as a complete skier profile accompanied by a few basic biomechanical evaluations.
Better bootfitters gather further information from a litany of details that lie outside the scope of the usual foot-measuring device, such as a Brannock. The veteran bootfitter watches how the customer walks, sits and assumes a skiing position, for starters. The savvy fitter can even spot limb-length differences and redistribute pressure around the foot in places no measuring stick can quantify.
If this sounds like a pretty sophisticated skill set, well, it is. Yet many, if not most, prospective boot buyers approach the bootfitting exercise with the same enthusiasm they usually reserve for a root canal. Suspicions are often confirmed when the first boot proffered seems crazily short. Even the most knowledgeable fitter is obliged to re-establish his/her credibility just to move the bootfit process pass square one.
According to my tight-knit circle of advisors, idolaters, sycophants and astrologers, I was made for this medium.
Of course, any garden-variety sycophant will whisper words of inspirational twaddle, but the faint note of sincerity I detect in the smarm-storm of platitudes meant to buck me up has proven sufficient to spur me to action. I quickly acquired a very professional looking microphone and a pop filter to knock down my fierce sibilants. To preserve my objectivity, I opted not to take any lessons, follow any tutorials or otherwise prepare myself for this venture. By the powers vested in me as the Pontiff of Powder, I declare myself to be, now and forever after, a podcaster.
I’ll give you a moment to recover.
When Head humanely, if rather brusquely, terminated my tenure in 2001, the ski business in the U.S. was already facing stiff headwinds, a brewing storm that would turn into a full-on debacle when 9/11 disrupted all commerce. I became unemployed just in time for the job market to implode.
I don’t handle inactivity well. I started writing a very long, very dreadful novel, composed a handful of scripts for Warren Miller – and later, Jeremy Bloom – to recite and scribbled batches of brochure copy and white papers for industries as diverse as accounting software, instrumented football helmets that registered concussions and risk assessment based on location.
The pickings were slim, but they wouldn’t have amounted to anything at all were it not for a little help from my friends. Andy Bigford, who I’d worked with at Snow Country, hired me for the Warren Miller gig. A college chum kindly engaged me to write white papers on accounting fraud. But it was Dave Bertoni, an erstwhile colleague from Salomon days, who joined me in creating Desperate Measures: A Training Method for Selling Technical Products at Retail.
To earn a coveted Realskiers Recommended medallion, a ski must score 80 or higher (on a 100-point scale) for either its Finesse or Power properties. For the 2021 season, we still use total Power and Finesse scores to determine which models earn a Recommended rating, and in what order they appear in their respective categories. But because the pandemic limited the data we could collect, we will not be presenting scores, letter grades or any test results for 2021 ski models. Because all our reviews are still the result of on-snow testing by a highly motivated and skilled crew, we are confident our detailed descriptions of each Recommended ski’s behavior provides an accurate reflection of its capabilities.
A Unique Perspective
Jackson has been a ski designer and product manager as well as a professional ski tester for over 30 years. He’s evaluated thousands of skis and told hundreds of product stories. He knows how the game is played because he helped write the rule book. He continues to ski every important model in the American market and report on them to a worldwide readership.