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Revelations from the Pontiff of Powder
The Editor of Realskiers.com, Jackson Hogen, writes a free weekly newsletter that illuminates some corner of the ski world. Topics range from how to buy, bootfitting advice, market analysis, injury dynamics, instructional tips and the spiritual side of our sport. To see a sample Revelation culled from our archives, click here, or read the latest pontification posted below.
photo by: Brian Robb
Your Man on the Inside
We hesitate to list all of Jackson’s accomplishments, not out of coy modesty, but for lack of room. Let’s just say, Jackson has played more roles in the ski trade than Eskimos have words for snow.
If you really want to slog through the resume of a career that has touched every corner of the ski equipment market, read more below.
About Jackson Hogen
Jackson Hogen has served as a supplier, retailer, instructor, coach, screenwriter, trainer, product manager, designer and general student of skiing and the ski marketplace for close to 50 years. Some of the landmark moments:
- Skied on Yale Ski Team for 3 years, where I was first seed in GS and AL and truly dreadful at cross-country and Nordic jumping.
- Last person chosen as full-time instructor for Copper Mountain, CO opening season (72/73). With too few lessons to live on, quit to follow freestyle.
- Qualified for back flips for the IFSA, the tour for PFA washouts and wannabes.
- Worked retail at Maverik Ski Shop and Norway Haus, in Breckenridge, CO
- Joined Salomon North America as Service Representative, conducting live, 4-hour binding technician certification clinics across the Rockies.
- Moved from a field position to the Peabody, MA office to supervise the certification program and develop educational services.
- Became Salomon binding product manager; later, the title boot product manager was added to the portfolio in lieu of pay. Before leaving the company in 1987, was responsible for all product divisions for North America.
- As Salomon’s representative, served as General Secretary of the ASTM F-27 Committee on Ski Safety. During this period, helped draft shop testing standards and liability release language that stemmed a flood of litigation.
- Served as Chairman of SIA’s Skiing Safety Committee, where we drafted the first skier classification posters to assist shops in implementing new binding release setting standards.
- For two years toured the country as a faculty member of the Skiing Mechanics and Managers Workshops. Lectured on ski tech, selling skills and risk management.
- Hired by New York Times Magazine Group to be first Equipment Editor for newly created Snow Country Magazine, the group’s first start-up. By the mid -1990’s Snow Country was the highest circulation ski publication in the world.
- Assigned task of improving Snow Country’s equipment coverage, assembled a spectacular test team and a strict methodology derived from prototype testing that ranked skis in order of finish, a daring innovation.
- Wrote comprehensive reviews for London Daily Mail Ski magazine.
- Wrote trade-related copy for Ski Business, Snow Country Business & Ski Tech. Coined the generic term, “shaped skis” when carving skis emerged as a force.
- Wrote and narrated Warren Miller Entertainment’s The Truth About Skiing, a learning system that included a manual, videotapes and audio cassettes.
- Wrote and emceed 3 feature-length TV shows for Outdoor Life Network with co-host Pam Fletcher. Hosted a special on the Outdoor Show.
- Co-created (with Bob Woodward and Paul Kirwin) Gearorama.com, one of the first digital platforms for ski reviews.
- Co-hosted The Gear Guys with Paul Hochman on Resorts Sports Network. We’d shoot 12 segments in a day, earning the sobriquet, Johnny One-Take.
- Designed Scott’s first ski line, a 3-model series that debuted in the Swiss market. Went from paper to product in less than two years.
- Began working with Head Wintersports in product development, marketing and team management. Conceived Head ski’s first website and created a freeride team with Johnny Moseley, Allison Gannett, Rex Wehrman and Darien Boyle, among others. In April, 2000 Head athletes swept the awards at the US Nationals in Crested Butte.
- Wrote the narrative for three Warren Miller Entertainment features: Impact, Higher Ground and Off the Grid. Only writer ever to ghostwrite for Miller.
- Wrote, co-narrated and co-produced Hotel Bella Coola with Greg Stump.
- Co-created, with Dave Bertoni, Desperate Measures, a comprehensive retail training system replete with manuals, videos and workshop tools.
- Hogen and Bertoni collaborate again on Planet Hospitality, a resort personnel training system. I deliver its message to one client, Sipapu, NM.
- Ski and boot tester for SKI magazine for most of the decade; also contribute several resort reviews, including one that continues to hang in the Forklift at Snowbird.
- Executive Producer sub rosa for Greg Stump’s Legend of Aahhh’s.
- Published Self-Help for Losers to test the self-publishing waters, followed soon by Controlled Fall, an anthology of early work.
- Co-authored Snowbird Secrets, A Guide to Big Mountain Skiing with “Guru” Dave Powers. Secrets teaches skiing from the mountain’s point of view, combining instruction with metaphysics to reveal our sport’s secrets.
- Contributes feature articles to Skiing History, including profiles of Rick Sylvester and Sven Coomer.
- Retail consultant and bootfitter at Bobo’s Ski & Board in Reno, NV, where reverential customers refer to him as the Boot Whisperer.
- Editorial Director and content provider for the Masterfit Buyer’s Guide.
- Editor & Pontiff, Realskiers.com
RealSkiers.com is great advice. I have been telling readers of my columns for years that having a regular relationship with a ski shop that has a top boot fitter is as critical as having a good mechanic to make sure your car is always ready to go to the mountains. Keep the good advice coming. Skiers need it.
Dave Irons – Ski Columnist, Sun Journal
Jackson, great piece on “The Returning Skier’s Handbook”. I teach skiing at Palisades Tahoe and will print this out to give to clients asking for this type of information. Keep up the great work!
Greg Mainis – Palisades Tahoe Ski Instruction
If you need a soft boot so you can move to find a balanced stance many are going about it the wrong way. Thank you for pointing out, “How to” find/know your balanced stance and build a strong energy/info transmitter around your feet. Well said Mr. Jackson Hogen!!!
Michael Rogan, US Olympic Ski Team Coach
America’s best-known ski hardware writer, editor, and consultant… over many decades!
WTF SKI CLUB, Facebook
Just listened to John's interview on RealSkiers.com. Absolutely fabulous. Yes I am a huge fan of both you, but fanboy or not this was stellar. You both are gifted orators. Great to have two masters together.
There’s a small army of self-anointed experts and pseudo-journalists who will direct you to buy online. Please don’t. The ski community needs a robust retail support system to guide skiers through the thicket of choices that confront them. To put it bluntly, you need help. This is where you find it.
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When the most prestigious boot test in the world sought a new partner in the ski domain, their union created the Masterfit Buyer’s Guide, Powered by Bootfitters.com and Realskiers.com. Look for the 2021 edition of the Buyer’s Guide on your favorite digital newsstand soon.
Musings from the Pontiff of Powder
My central message this week is so primordial, so foundational, that it applies to every skier and every shop that hopes to serve them: boots matter most. Anyone remotely interested in skiing safely and comfortably should spend the time and resources to be properly...
Why, I do it for you, my Dear Readers and Dear Listeners, so that you might find refuge in the miasma of misinformation that is the Internet, an oasis where experience, knowledge and some measure of sanity prevail. Once upon a time, the mavens of ski media cared...
The ski gear season that lies just ahead of us will, at least superficially, look a lot like the season that just concluded. As I alerted my Dear Readers at this time last year in The Golden Age of Incrementalism, the pace of new ski development is slowing to a trot....
To earn a coveted Realskiers Recommended medallion, a ski must score 80 or higher (on a 100-point scale) for either its Finesse or Power properties. For the 2021 season, we still use total Power and Finesse scores to determine which models earn a Recommended rating, and in what order they appear in their respective categories. But because the pandemic limited the data we could collect, we will not be presenting scores, letter grades or any test results for 2021 ski models. Because all our reviews are still the result of on-snow testing by a highly motivated and skilled crew, we are confident our detailed descriptions of each Recommended ski’s behavior provides an accurate reflection of its capabilities.
A Unique Perspective
Jackson has been a ski designer and product manager as well as a professional ski tester for over 30 years. He’s evaluated thousands of skis and told hundreds of product stories. He knows how the game is played because he helped write the rule book. He continues to ski every important model in the American market and report on them to a worldwide readership.