Why on Earth am I Doing This?

Why on Earth am I Doing This?

Why, I do it for you, my Dear Readers and Dear Listeners, so that you might find refuge in the miasma of misinformation that is the Internet, an oasis where experience, knowledge and some measure of sanity prevail. Once upon a time, the mavens of ski media cared...
All That’s New in 23/24

All That’s New in 23/24

The ski gear season that lies just ahead of us will, at least superficially, look a lot like the season that just concluded. As I alerted my Dear Readers at this time last year in The Golden Age of Incrementalism, the pace of new ski development is slowing to a trot....
2024 Rossignol Brand Profile

2024 Rossignol Brand Profile

Overview For most of the 1970’s, 80’s and into the 90’s, Rossignol was king of the roost, the most recognized trademark in a market crammed with brands that did not survive this epoch.  It built a race department that was the envy of all, with stars like Alberto Tomba...
2024 Atomic Brand Profile

2024 Atomic Brand Profile

Overview Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles.  They’ve been very good at meeting expectations, delivering a horde of gold to...
2024 Nordica Brand Profile

2024 Nordica Brand Profile

Overview Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility.   Prior to this happy development, Nordica skis had...