[For the last two weeks we’ve been investigating the women’s ski market. In this, our third and final installment, we look at two different directions open to advanced women who have outgrown what’s available in the women’s Frontside genre.] We open our closing...
[In the first part of our exploration of the current women’s market we cited the influence of the backcountry market and the Lighter is Better trend on women’s ski design in general and the Big Mountain genre in particular. This week we look at how a selection of...
It seems like only yesterday, but it was, in fact, seven years ago that the tiny corner of the national sporting press devoted to alpine ski coverage revealed a tantalizing tidbit: Lindsey Vonn, the star of the U.S. team and reigning World Cup Overall champion, was...
I can already feel the headwinds of protest this pensée is likely to engender, so to mitigate their ferocity, allow me to open with these caveats: I’m not against people taking electronic gadgetry to the slopes. On the contrary, I’ve created an app for ski testers to...
A scene from the timeless classic Monty Python and the Holy Grail immortalized this mild protest from an unfortunate soul about to be tossed on a cart of medieval plague victims: “I’m not dead yet.” The lesson of this poignant vignette is, until the plague cart rolls...
