2017 Brand Profile As America’s preeminent ski brand, K2 has made the core recreational skier – not the race competitor – the focus of their best engineering. This philosophy has been extended to their boot line, where they’ve aimed at the all-terrain, big mountain...
2017 Brand Profile No other brand has remained as faithful to its roots, with as much sustained success, as Lange. From the outset, the brand was dedicated to enhancing energy transmission between athlete and ski. Lange has never strayed from a basic, four-buckle...
2017 Brand Profile Last season Nordica revived its legendary Dobermann and Grand Prix franchises; this year the resuscitation trend continues with the reanimation of Speedmachine in a whole new package built on a medium (100mm) last. The new Speedmachine models would...
