I realize I’m swimming against the tide. The American skier has considered his abundant options and chosen some form of an All-Mountain model as his everyday ride. (Pardon me, ladies, much of what I’m about to assert doesn’t apply to you, as American women tend to...
During my tenure as Editor of Realskiers.com, one of the benefits of membership has been a long-form ski review, accompanied by test scores complied by our small volunteer army of testers. Long-form reviews are still a principal component of the Realskiers’ membership...
This isn’t the typical season-opening salvo from Realskiers.com that my Dear Readers and Dear Listeners have come to expect. In years past, I’ve kept the focus on emerging trends as exemplified by interesting new models and where they fit in the big picture. The...
It’s unlikely that Atomic management foresaw just how much its boot brand would come to depend on a modest line of recreational boots it launched some 15 years ago. Called Hawx, its unique feature was vent-like creases on both sides of the forefoot, perceived as a fit...
Why would a relatively small ski company decide – seemingly out of the blue – to absorb the absurd expense of becoming a boot supplier? The answer to this question isn’t the usual brand-extension story, although that must be part of the overall strategy....
