Labor Day marks the beginning of ski season in America. This wall at Bobo’s displays a profusion of carryover, 2022 models. An equal allotment of new models overflow a small armada of ski racks elsewhere under the tent. Viewed in its totality, the 2023...
This skier qualifies as a Zealot: she’s as committed to powder skiing as she is to this turn. (Photo by Adam Clark, courtesy of Salomon.) The unofficial opening bell of the 2023 season rings on Labor Day, the focal point of pre-season sales across America. The...
Overview For most of the 1970’s, 80’s and into the 90’s, Rossignol was king of the roost, the most recognized trademark in a market crammed with brands that did not survive this epoch. It built a race department that was the envy of all, with stars like Alberto Tomba...
Overview Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility. Prior to this happy development, Nordica skis had...
2023 Kästle Boot Brand Profile Why would a relatively small ski company decide – seemingly out of the blue – to absorb the absurd expense of becoming a boot supplier? The answer to this question isn’t the usual brand-extension story, although that must be...
