Fear of Flying

Fear of Flying

What’s wrong with this picture of the Peruvian lift at Snowbird, gateway to idyllic terrain? Not a damn thing, unless, like your esteemed Editor, you suffer from FOHL.  Photo by “Guru” Dave Powers. I don’t remember the first time I felt it, at least...
2023 Ski Market Preview: The Golden Age of Incrementalism

2023 Ski Market Preview: The Golden Age of Incrementalism

  Labor Day marks the beginning of ski season in America.  This wall at Bobo’s displays a profusion of carryover, 2022 models. An equal allotment of new models overflow a small armada of ski racks elsewhere under the tent.   Viewed in its totality, the 2023...
When Shopping for a Deal, To Thine Own Self Be True

When Shopping for a Deal, To Thine Own Self Be True

This skier qualifies as a Zealot: she’s as committed to powder skiing as she is to this turn. (Photo by Adam Clark, courtesy of Salomon.) The unofficial opening bell of the 2023 season rings on Labor Day, the focal point of pre-season sales across America.  The...
Rossignol Brand Profile

Rossignol Brand Profile

Overview For most of the 1970’s, 80’s and into the 90’s, Rossignol was king of the roost, the most recognized trademark in a market crammed with brands that did not survive this epoch.  It built a race department that was the envy of all, with stars like Alberto Tomba...