2022 Lange Boot Brand Profile Lange has traveled a long way as a brand without ever leaving home. The motherland for Lange lies between the boundaries indicated by the start and finish of a World Cup race. The plastic boot that truly revolutionized modern...
2022 K2 Boot Brand Profile When K2 waltzed into the boot market nearly a decade ago, part of the story heralding its arrival was that its team required only 18 months to create a better boot line. There was a whiff of hubris to the claim, as if the marketing...
2022 Dalbello Boot Brand Profile No other boot brand has done more with the 3-piece, external-tongue shell design than Dalbello. Dalbello didn’t just copy the Raichle design they adopted; they improved on it. They optimized its...
2022 Atomic Boot Brand Profile It’s unlikely that Atomic management foresaw just how much its boot brand would come to depend on a modest line of recreational boots it launched some 15 years ago. Called Hawx, its unique feature was vent-like creases on both...
2022 Head Boot Brand Profile Over most of Head’s storied history as a ski brand, lighter weight hasn’t exactly been top of mind. They’ve been better known for building battleships as opposed to skiffs. Two pivotal shifts, one global and one...
