Overview For most of the 1970’s, 80’s and into the 90’s, Rossignol was king of the roost, the most recognized trademark in a market crammed with brands that did not survive this epoch. It built a race department that was the envy of all, with stars like Alberto Tomba...
Overview Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility. Prior to this happy development, Nordica skis had...
Overview Kästle isn’t what it used to be, and that’s a good thing. Not to dis the current Kästle’s ancestry, but Kästles of yore could be clumped in two camps: race skis it took a god like Zurbriggen to bend, and kooky creations that should have been euthanized in...
Overview K2 once reigned over the US market for so long, its sales leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s have always been easy to ski. Regardless of your...
Overview Every brand, large and small, foreign or domestic, has to make a choice about how they want to build a ski. Once they settle on a construction and the equipment to execute it is on premises, they tend to stay with it for the long haul. Head’s wheelhouse...
