Overview Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last...
Overview Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of gold to...
Because Big Mountain skis are usually (and appropriately) a second pair reserved for off-trail conditions, the genre isn’t quite as big or as busy as the other core recreational categories. Nonetheless, five new models materialized this season, three of which made our...
It wouldn’t be unfair to lump all skis over 100mm at the waist into a giant bucket labeled, “Powder,” and leave it at that. Obviously, the fatter the ski the better the flotation, so pick a ski based on how high you want to ride on new snow and you’re good to go. We...
The All-Mountain West category, while not as densely populated as the broader All-Mountain East genre, is commercially at least as important. No other category exerts as strong an influence on a brand’s image, in part because the best skiers on a given (most likely...
