The Road to Perdition

The Road to Perdition

The road to hell is said to be paved with good intentions. In my experience, the friends and relatives of prospective boot buyers are a wellspring of wretched advice wrapped in bright ribbons of sincerity and concern.

(Let us pause a moment and prayerfully acknowledge the gratitude of bootfitters everywhere that the new, pandemic-driven bootfit protocol discourages the presence of a bootfit entourage composed of family, moral supporters and consiglieri.)

Back to the subject at hand, the particular nugget of advice I’m leery of is the customary admonition to avoid too stiff a boot as it will hurt, you’ll hate it eventually if you don’t detest it immediately, and it will inhibit your skills development. Get only as much boot as you need and no more, goes the conventional wisdom. Racers need stiff boots; you don’t.

The Making of a Skier, Part IX: The ASTM, Carl Ettlinger and I

The Making of a Skier, Part IX: The ASTM, Carl Ettlinger and I

One of the many hats I wore as North American binding product manager for Salomon in the early 1980’s was that of delegate to the American Society for Testing and Materials (ASTM). I believe the first meeting of F8.14 – the sub-committee on ski safety – that I attended was in Pennsylvania. I was flying under the wings of Salomon’s seer of all standards and patents, Gilbert Delouche, and the binding product manager for the North American zone at that time (and my mentor), Joe Campisi.

I was a babe in the woods, but I soon caught on to the game under Delouche’s patience guidance. I recall a debate on the binding specification then being batted around in the technical committee chaired by Carl Ettlinger. Ettlinger wanted language that would require any release/retention setting of 10 or above to be “visually distinctive” from the rest of the scale.

The Making of a Skier, Part IX: The ASTM, Carl Ettlinger and I

In Memorium, Carl Ettlinger

Carl was a giant of a man whose outsized voice roiled every conversation like a burst dam and whose expansive vision reached across the mixed milieus of research, journalism, risk management and education. I knew him when he was at the peak of his powers, as he explained to me when I interviewed him for a “where are they now?” profile in Skiing History. He was able to conduct long-term research on injury patterns as well as analyze the particulars of the current binding market, turn around and package this knowledge into articles for Skiing and Skiing Trade News, followed up by a workshop tour that would bring enlightenment to the grassroots level. No one but Carl could have pulled this off, and Lord knows no one has had the requisite talent, energy and will power since.

But time and tide wait for no man, and Carl’s finely spun web of influence was eventually plucked apart. The loss of his pivotal positions in the press allowed him to slip from public view before we, the skiers of the world, realized we hadn’t taken the time to thank him.

We have the time to thank him now.

So thanks, Carl, for being first and foremost a teacher, for teaching is at the heart of the evangel’s mission.
Thanks for being so damn stubborn. Your insistence on improving skier safety wore through a wall of resistance as tough as Vermont marble.
Thanks for having a heart as big as that melon-sized head of yours. The fuel to your tireless mind was a caring heart that tried to embrace the world.
Thanks for all the stories once the Mount Gay flowed. Who knew we would have won the Vietnam War if only his superiors had listened? I can’t remember exactly how – he wasn’t the only one drinking Mount Gay – but I recall the light in his eyes as he relayed his twisted tales, taking us down successive rabbit-holes of digression that I lost track of at the seventh level.

That’s what I remember most vividly about my many interactions with Carl: his brain so teemed with thoughts he rushed to get them out in a verbal jailbreak that would travel around the cosmos until returning, many lost minutes later, to the subject that had inspired them. That was Carl: too many words for one sentence, too many tasks to tend to and all of it, every erg of his endless energy, devoted to a cause he never ceased to serve.

Fare thee well, Carl Ettlinger. The world misses you already for it will never see another quite like you, whose every moment seemed larger than life itself.

I raise my glass to you, old friend. Mount Gay, of course.

Jackson Hogen
June 23, 2020

Why This Buyer’s Guide?

Why This Buyer’s Guide?

Don’t read the 2021 Masterfit Buyer’s Guide in Partnership with Realskiers.com for its 62 ski reviews. I should know. I wrote or edited all of them.

Not that the ski reviews aren’t worth the read. But ski reviews on the web are as common as rice, while the Buyer’s Guide contains something no other publication, whether in digital, print or video format, can claim: the most respected, thorough and dependable boot reviews in the world.

This isn’t mere puffery. The Masterfit Boot Test is so well regarded by the supplier community that nearly every brand not only sends its following year’s line-up in four men’s sizes plus three for women, it also dispatches its top designers and/or product managers to a distant North American site for most of the test’s five-day duration.

The Ripple Effect

The Ripple Effect

As I’ve observed in this space before, product managers spend most of their time in the future; the present for them is two years away for the rest of us. So when the coronavirus shut down the 19/20 ski season, it triggered an automatic response in the R&D lobes lodged deep in my noggin: what impact will this have two years down the road?

If I knew the answer to this question with any certainty, I should be running a hedge fund, not scribbling about skiing. But after checking with several of the bellwether players in U.S. market, I have some idea of what’s in store.