2021 Fischer Season

For 2021, Fischer has a new product story without any actual new products. The story is simply told: all 2021 Fischer women’s skis are identical to their unisex counterparts, save for a change in color and extended size selection at the short end of the scale. What...
Fischer Brand Profile

Fischer Brand Profile

If one were to distill Fischer to its essence, the resulting elixir would be made of equal parts precision and speed.   Rigorous quality control has been the defining feature of its corporate culture going back to the days of Vacuum Technic that ensured even...
Head Brand Profile

Head Brand Profile

Overview Every brand, large and small, foreign or domestic, has to make a choice about how they want to build a ski. Once they settle on a construction and the equipment to execute it is on premises, they tend to stay with it for the long haul. Head’s wheelhouse...
Head 2021 Boot Brand Profile

Head 2021 Boot Brand Profile

Over most of Head’s storied history as a ski brand, lighter weight hasn’t exactly been top of mind. They’ve been better known for building battleships as opposed to skiffs. Two pivotal shifts, one global and one local, have made lightweight design a priority, if not...
2021 Women’s Frontside

2021 Women’s Frontside

Only a few years ago, the women’s Frontside genre looked something like the men’s. Now about all the two different collections have in common is a multiplicity of price points that cover the needs of entry-level skiers and those stepping up to something a bit better....