2021 K2 Brand Profile K2 once reigned over the US market for so long, its sales leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s have always been easy to ski....
Among elite consumer products, it’s hard to imagine a more hard-luck case than that of race skis in America. A mere 25 years ago, if you had any pretensions at all of being an expert they were the only game in town. Now they’re not even considered in the discussion...
