Overview Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last...
Head has been on an R&D tear since it first industrialized the use of Graphene some seven years ago. Graphene is the lightest, strongest material known to mankind, but a matrix one-atom thick isn’t easy to manipulate, which is why after its initial discovery...
Overview Every brand, large and small, foreign or domestic, has to make a choice about how they want to build a ski. Once they settle on a construction and the equipment to execute it is on premises, they tend to stay with it for the long haul. Head’s wheelhouse...
Most of Elan’s 20/20 collection is comprised of returning veterans, with one notable exception. Wingman is a new series that blends design features from both Elan’s Ripstick and Amphibio collections to create a niche clan of narrow all-terrain skis. The premise behind...
There’s every indication that Fischer’s fortunes in the American Alpine ski market are ascending. Given my professional preoccupations, I naturally look at a brand through the prism of its products, like a fortuneteller inspecting tea leaves. I like what I read in...
