Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility. Prior to this happy development, Nordica skis had endured a...
Line lives under the same corporate tent as K2, who tends to siphon off most of the R&D dough, leaving a smaller kitty for Line to play with. Its core collections tend to stay intact and subject only to subtle revisions when upgrades are in order. So it’s...
Overview Our spider sense tingles when we hear the term “handmade” applied to skis, as the implication is that such slats will receive extraordinary care in manufacture no mass-produced ski can hope to receive. One reason we look sideways at the “handmade” qualifier...
Rossignol has been on a new product introduction rampage recently, investing in five major diversifications plus a concept store, leaving few Euros in the corporate kitty for ski R&D. The only activity in the Alpine collection is the creation of a 4-model...
It’s unusual for any brand to overhaul a product family’s design two years in a row, and the various modifications Salomon made to its QST series this year I would classify as major. For starters, it jiggered the deployment of carbon, flax and basalt as introduced in...
