Rossignol has been on a new product introduction rampage recently, investing in five major diversifications plus a concept store, leaving few Euros in the corporate kitty for ski R&D. The only activity in the Alpine collection is the creation of a 4-model...
Overview Salomon was riding a string of ridiculously successful product introductions when the brand introduced its first ski in 1989. The monocoque shell was the big story, creating such a groundswell of demand that all the ski brands that came before had to re-tool...
Overview Our spider sense tingles when we hear the term “handmade” applied to skis, as the implication is that such slats will receive extraordinary care in manufacture no mass-produced ski can hope to receive. One reason we look sideways at the “handmade” qualifier...
It’s unlikely that Atomic management foresaw just how much its boot brand would come to depend on a modest line of recreational boots it launched twelve years ago. Called Hawx, its unique feature was vent-like creases on both sides of the forefoot, perceived as a fit...
Lange has traveled a long way as a brand without ever leaving home. The motherland for Lange lies between the boundaries indicated by the start and finish of a World Cup race. The plastic boot that truly revolutionized modern Alpine design, Lange long ago established...
