When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio. Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always looking for...
Dynastar’s investment in its future didn’t manifest itself in many new models for 2019, but in behind-the-scenes improvements in quality control measures that will pay dividends for many seasons to come. The only model to undergo a meaningful makeover was its team...
No other brand in our sport owes as much to the records and legacy of single athlete as Elan. The athlete, of course, is the incomparable Ingemar Stenmark, winner of 86 World Cup wins, all on Elan. There would be no second act on the World Cup for Elan après Ingemar,...
Elan’s issues with market presence in the U.S. have nothing to do with product. They make enough different models to equip an army. (Which, BTW, is how Elan began, making skis for Slovenian freedom fighters in WWII.) If anything, Elan suffers from a surfeit of riches,...
Kästle isn’t what it used to be, and that’s a good thing. Not to dis the current Kästle’s ancestry, but Kästles of yore could be clumped in two camps: race skis it took a god like Zurbriggen to bend, and kooky creations that should have been euthanized in development,...
