Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last factory wins, as it will have the most modern machinery and latest technical capacities. Tecnica management backed up their bet with the movement of some top design talent from Völkl to Blizzard, and the stage was set for a rejuvenated Blizzard to show what it could do.
They probably would have done just fine if they never signed Arne Backstrom to ski on their brand, but the world-class big mountain skier did more than just represent the company, he helped transform it. It was Backstrom who first conceived the idea of rockering a ski by simply flipping the core over, so the tip and tail naturally curved up instead of down. The recently anointed Blizzard engineers figured out how to execute the idea and presto, the Flipcore was born.
The short history lesson matters because this flipping-the-core business makes a ski with a remarkably large behavioral envelope. In category after category, the Flipcore skis deliver elite performance with all the rough edges removed. Most skis with a limitless top end don’t suffer fools gladly – in our jargon, most great Power skis don’t exhibit many Finesse properties – but the Flipcore skis aren’t finicky. Many models with pronounced front rocker don’t ever feel connected in the forebody, but the rocker on a Flipcore ski blends with the midsection when flexed, so the edge feels engaged tip-to-tail. This intoxicating blend of behaviors has seduced countless ski testers, thrusting models like the Bonafide, Cochise, Samba and Brahma into the first rank in their respective genres.
If the ski market as a whole were healthier, it’s hard to say just how big Blizzard’s turnaround would be. As things stand, the brand’s rise has overlapped with a ski sales recession driven by a few seasons of lousy weather and a nervous economy. If the ski market rebounds to anything like its previous glory, Blizzard is poised to reap a bounty.www.blizzard-ski.com Download Catalog