2024 Rossignol Brand Profile

2024 Rossignol Brand Profile

Overview For most of the 1970’s, 80’s and into the 90’s, Rossignol was king of the roost, the most recognized trademark in a market crammed with brands that did not survive this epoch.  It built a race department that was the envy of all, with stars like Alberto Tomba...
2024 Nordica Brand Profile

2024 Nordica Brand Profile

Overview Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility.   Prior to this happy development, Nordica skis had...
2024 Atomic Brand Profile

2024 Atomic Brand Profile

Overview Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles.  They’ve been very good at meeting expectations, delivering a horde of gold to...
2024 Blizzard Brand Profile

2024 Blizzard Brand Profile

Overview Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last...
2024 Dynastar Brand Profile

2024 Dynastar Brand Profile

Overview When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio.  Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always...
2024 Fischer Brand Profile

2024 Fischer Brand Profile

Overview If one were to distill Fischer to its essence, the resulting elixir would be made of equal parts precision and speed.   Rigorous quality control has been the defining feature of its corporate culture going back to the days of Vacuum Technic that ensured even...