by Jackson Hogen | Sep 6, 2016
2017 Brand Profile Last season Nordica revived its legendary Dobermann and Grand Prix franchises; this year the resuscitation trend continues with the reanimation of Speedmachine in a whole new package built on a medium (100mm) last. The new Speedmachine models would...
by Jackson Hogen | Sep 6, 2016
2017 Brand Profile For the past few seasons, Rossignol has exerted mighty efforts to revamp their boot universe. Acknowledging that even God took a rest, we do not judge but merely observe. As we do not archive our boot commentaries, we are reposting our 2016 brand...
by Jackson Hogen | Sep 6, 2016
2017 Brand Profile [Full disclosure: your Editor worked for Salomon from 1978 until 1987, most of that time in product management. I don’t always agree with the path the brand takes, but I have a deep appreciation for how they conceive and execute their products.]...
by Jackson Hogen | Sep 6, 2016
2017 Brand Profile Tecnica is much more than just a boot company, although to the boot buying public appearances remain unchanged. Tecnica’s alpine boot line remains a classic amalgam of narrow to wide lasts, with the obligatory option of boots with a hike mode (HM)....
by Jackson Hogen | Sep 6, 2016
2017 Brand Profile Full Tilt prides itself on maintaining close ties to its roots, so product turnover isn’t the priority it is elsewhere. The only change to the 2017 line is the addition of the Drop Kick, a slam dunk from a product development standpoint as it adds a...
by Jackson Hogen | Sep 6, 2016
2017 Brand Profile Head’s 2017 collection provides an object lesson in how to build a modern boot line. For the vast majority of skiers who will be guided into a medium (100mm) or wide (102mm) model, offer total customization of the shell and liner so it’s all but...
