2020 Nordica Season

Nordica keeps on finding openings in its line where it can insert yet another Enforcer. This year, they’ve outdone themselves, tacking the Enforcer 88 onto the narrow end of the width spectrum and tucking the Enforcer 104 Free in between the 100 and 110 Free. The gut...

Rossignol Brand Profile

Overview For most of the 1970’s, 80’s and into the 90’s, Rossignol was king of the roost, the most recognized trademark in a market crammed with brands that did not survive this epoch. It built a race department that was the envy of all, with stars like Alberto Tomba...

Line Brand Profile

Overview Line has come a long way in its brief history without ever straying very far from home. We can’t think of another well-distributed ski brand that began life making handmade skiboards, which in case you’ve forgotten, were the super-shorties barely long enough...

2020 Line Season

Line lives under the same corporate tent as K2, who tends to siphon off most of the R&D dough, leaving a smaller kitty for Line to play with. Its core collections tend to stay intact and subject only to subtle revisions when upgrades are in order. So it’s...

Nordica Brand Profile

Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility.   Prior to this happy development, Nordica skis had endured a...

2020 Rossignol Season

Rossignol has been on a new product introduction rampage recently, investing in five major diversifications plus a concept store, leaving few Euros in the corporate kitty for ski R&D. The only activity in the Alpine collection is the creation of a 4-model...