2019 Blizzard

It’s hard to imagine Blizzard doing much better in the freeride domain, so in 2019 it applied its innovative energies to enhancing its prospects in the race and carving categories. The new Firebird series of race skis embellish their classic wood-and-Titanal sandwich...

Dalbello Boot Brand Profile

No other boot brand has done more with the 3-piece, external-tongue shell design than Dalbello. Dalbello didn’t just copy the Raichle design they adopted; they improved on it. They optimized its performance properties by playing up its strengths: a stout spine and...

Atomic 2019 Brand Overview

Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of gold to Austrian...

2019 Atomic

No other brand introduced as many new models for 2019 as Atomic, and only a couple can point to any new technology, much less one deployed over so many waist widths and price points. In Atomic’s case, the new tech is called Prolite, a minimalist design in keeping with...

Blizzard 2019 Brand Profile

Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last factory...

Dynastar 2019 Brand Profile

When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio. Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always looking for...