by Jackson Hogen | Aug 31, 2018
Dynastar’s investment in its future didn’t manifest itself in many new models for 2019, but in behind-the-scenes improvements in quality control measures that will pay dividends for many seasons to come. The only model to undergo a meaningful makeover was its team...
by Jackson Hogen | Aug 31, 2018
No other brand in our sport owes as much to the records and legacy of single athlete as Elan. The athlete, of course, is the incomparable Ingemar Stenmark, winner of 86 World Cup wins, all on Elan. There would be no second act on the World Cup for Elan après Ingemar,...
by Jackson Hogen | Aug 31, 2018
Elan’s issues with market presence in the U.S. have nothing to do with product. They make enough different models to equip an army. (Which, BTW, is how Elan began, making skis for Slovenian freedom fighters in WWII.) If anything, Elan suffers from a surfeit of riches,...
by Jackson Hogen | Aug 31, 2018
If one were to distill Fischer to its essence, the resulting elixir would be made of equal parts precision and speed. Rigorous quality control is the driving force in the corporate culture, a comforting thought for a brand that also makes components for aircraft....
by Jackson Hogen | Aug 31, 2018
As predicted in this space last year, the arrival of Kore augured the demise of traditionally made, wide-body carvers like the Monster 98 and Monster 108. Head has pared down the Monster series accordingly, reducing it the Monster 88, Monster 83 and 83X, the 83 minus...
by Jackson Hogen | Aug 31, 2018
K2 once reigned over the US market for so long its leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s are easy to ski. Regardless of your skill level, your terrain...
