Their focus remains on two families of skis, twin-tipped Pipe & Park models and smeary, fat powder skis. These domains share a common concern with light weight and pivoting action, themes which carry over to the Supernatural series, their lighter-than-usual...
Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production to their new, refurbished facility. Prior to this happy development, Nordica skis had endured a checkered...
After last year’s big investment in the NRGy series, Nordica spent carefully on the 2016 product cycle, fiddling with a few formulas at the fringes of their line. For example, last year’s El Capo keeps its shape but switches to the I-Core Torsion Bridge construction...
For most of the 1970’s, 80’s and into the 90’s, Rossignol was king of the roost, the most recognized trademark in a market crammed with brands that did not survive this epoch. They built a race department that was the envy of all, with stars like Alberto Tomba and...
The resurgence led by the Soul 7 is still in full swing. Far from being a one-season wonder, the Soul 7, along with its siblings the Super 7 and Sin 7, has proven to radiate sustained star power. Like archrival K2, Rossi figured out long ago that the people who buy...
In the interests of full disclosure, the purveyors of realskiers once served in product management roles at Salomon, although our tenure was so long ago that the company we toiled for bears little relation to the Salomon organization of today. All that remains on our...
