To continue this tale of brand transformation, once the new Gotama with the flat baseline was accepted, Völkl applied the same technique to its Frontside carvers and with the same result: the RTM 84 won instant adherents. Each passing season saw another venerable...
Tecnica is much more than just a boot company, although to the boot buying public appearances remain unchanged. Tecnica’s alpine boot line remains a classic amalgam of narrow to wide lasts, with the obligatory option of boots with a hike mode (HM). What most skiers...
The success of Salomon’s boot line is difficult to overstate. It rules the roster of top models by an unprecedented margin, at one time having the top seven best selling boots in the U.S. Maintaining this level of market dominance is impossible, yet Salomon shows no...
Rossignol hit a home run when they launched the Alltrack line of hike mode (HM) boots 4 seasons ago. In 2016 Rossi essentially re-built its entire collection around the foundation laid by Alltrack, creating a parallel universe of classic overlap shells (i.e., no hike...
Two years ago, Nordica revived its legendary Dobermann and Grand Prix franchises; last year the resurrection trend continued with the reanimation of Speedmachine in a new twist on a classic, built on a medium (100mm) last. Speedmachine models would be comfortable and...
Lange isn’t the sort of brand to make changes for change’s sake. It’s supremely confident in how it builds boots and could care less about the current fashion. It weathered the rear-entry storm 30 years ago, and sees little incentive in jumping on the heat-molding bus...
