Overview Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of gold to...
Overview Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last...
Overview When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio. Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always...
Overview If one were to distill Fischer to its essence, the resulting elixir would be made of equal parts precision and speed. Rigorous quality control has been the defining feature of its corporate culture going back to the days of Vacuum Technic that ensured even...
Overview Every brand, large and small, foreign or domestic, has to make a choice about how they want to build a ski. Once they settle on a construction and the equipment to execute it is on premises, they tend to stay with it for the long haul. Head’s wheelhouse...
Overview K2 once reigned over the US market for so long, its sales leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s have always been easy to ski. Regardless of your...
