2023 K2 Boot Brand Profile When K2 waltzed into the boot market roughly a decade ago, part of the story heralding its arrival was that its team required only 18 months to create a better boot line. There was a whiff of hubris to the claim, as if the marketing...
2023 Lange Boot Brand Profile Lange has traveled a long way as a brand without ever leaving home. The motherland for Lange lies between the boundaries indicated by the start and finish of a World Cup race. The plastic boot that truly revolutionized modern...
2023 Salomon Boot Brand Profile I was one of the many midwives who attended at the birth of the Salomon boot in 1979. I translated Salomon’s encyclopedic Boot Bible into English and later condensed parts of it into one of the first bootfitting manuals. I trained the...
Fischer had a long and illustrious history as a ski maker before they decided to jump into the boot pool, despite said pool already being awash with brands. The focus of their debut models was an abducted (toes-out) stance, a clever idea it slightly overcooked,...
Overview Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of gold to...
Overview Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last...
