Elan Brand Profile

Overview No other brand in our sport owes as much to the records and legacy of a single athlete as Elan. The athlete, of course, is the incomparable Ingemar Stenmark, winner of 86 World Cup races, all on Elan. There would be no second act on the World Cup for Elan...

2020 Elan Season

Most of Elan’s 20/20 collection is comprised of returning veterans, with one notable exception. Wingman is a new series that blends design features from both Elan’s Ripstick and Amphibio collections to create a niche clan of narrow all-terrain skis. The premise behind...

K2 Brand Profile

Overview K2 once reigned over the US market for so long, its sales leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s have always been easy to ski. Regardless of your...

2020 K2 Season

Considering how recently Kohlberg & Co acquired K2, it’s remarkable how quickly the brand overturned almost its entire Alpine line-up. There are six new Mindbenders for men and an equal allotment of Mindbender Alliance models for the ladies. To complete the...

Kästle Brand Profile

Overview Kästle isn’t what it used to be, and that’s a good thing. Not to dis the current Kästle’s ancestry, but Kästles of yore could be clumped in two camps: race skis it took a god like Zurbriggen to bend, and kooky creations that should have been euthanized in...

2020 Kästle Season

Kästle busted a bunch of moves this off-season, but lest the lede get lost in the shuffle, the biggest by far was the creation of a new FX series. Since its inception, the off-trail oriented FX models have mimicked many aspects of the more successful MX series’...