Head Brand Profile

Overview Every brand, large and small, foreign or domestic, has to make a choice about how they want to build a ski. Once they settle on a construction and the equipment to execute it is on premises, they tend to stay with it for the long haul. Head’s wheelhouse...

2020 Head Season

Head has been on an R&D tear since it first industrialized the use of Graphene some seven years ago. Graphene is the lightest, strongest material known to mankind, but a matrix one-atom thick isn’t easy to manipulate, which is why after its initial discovery...

K2 Brand Profile

Overview K2 once reigned over the US market for so long, its sales leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s have always been easy to ski. Regardless of your...

2020 K2 Season

Considering how recently Kohlberg & Co acquired K2, it’s remarkable how quickly the brand overturned almost its entire Alpine line-up. There are six new Mindbenders for men and an equal allotment of Mindbender Alliance models for the ladies. To complete the...

Kästle Brand Profile

Overview Kästle isn’t what it used to be, and that’s a good thing. Not to dis the current Kästle’s ancestry, but Kästles of yore could be clumped in two camps: race skis it took a god like Zurbriggen to bend, and kooky creations that should have been euthanized in...

2020 Kästle Season

Kästle busted a bunch of moves this off-season, but lest the lede get lost in the shuffle, the biggest by far was the creation of a new FX series. Since its inception, the off-trail oriented FX models have mimicked many aspects of the more successful MX series’...