Overview If one were to distill Fischer to its essence, the resulting elixir would be made of equal parts precision and speed. Rigorous quality control has been the defining feature of its corporate culture going back to the days of Vacuum Technic that ensured even...
There’s every indication that Fischer’s fortunes in the American Alpine ski market are ascending. Given my professional preoccupations, I naturally look at a brand through the prism of its products, like a fortuneteller inspecting tea leaves. I like what I read in...
Overview K2 once reigned over the US market for so long, its sales leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s have always been easy to ski. Regardless of your...
Considering how recently Kohlberg & Co acquired K2, it’s remarkable how quickly the brand overturned almost its entire Alpine line-up. There are six new Mindbenders for men and an equal allotment of Mindbender Alliance models for the ladies. To complete the...
Overview Kästle isn’t what it used to be, and that’s a good thing. Not to dis the current Kästle’s ancestry, but Kästles of yore could be clumped in two camps: race skis it took a god like Zurbriggen to bend, and kooky creations that should have been euthanized in...
Kästle busted a bunch of moves this off-season, but lest the lede get lost in the shuffle, the biggest by far was the creation of a new FX series. Since its inception, the off-trail oriented FX models have mimicked many aspects of the more successful MX series’...
