by Jackson Hogen | Aug 16, 2019
Rossignol has been on a new product introduction rampage recently, investing in five major diversifications plus a concept store, leaving few Euros in the corporate kitty for ski R&D. The only activity in the Alpine collection is the creation of a 4-model...
by Jackson Hogen | Aug 16, 2019
With the new Laser AR, Stöckli has bridged the gap between its Laser and Stormrider collections, moving its widest carver within 5mm (waist width) of its narrowest all-mountain model. At 83mm underfoot, the Laser AR is one of a cluster of new models that blur the...
by Jackson Hogen | Aug 31, 2018
Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of gold to Austrian...
by Jackson Hogen | Aug 31, 2018
No other brand introduced as many new models for 2019 as Atomic, and only a couple can point to any new technology, much less one deployed over so many waist widths and price points. In Atomic’s case, the new tech is called Prolite, a minimalist design in keeping with...
by Jackson Hogen | Aug 31, 2018
Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last factory...
by Jackson Hogen | Aug 31, 2018
It’s hard to imagine Blizzard doing much better in the freeride domain, so in 2019 it applied its innovative energies to enhancing its prospects in the race and carving categories. The new Firebird series of race skis embellish their classic wood-and-Titanal sandwich...
