Last season Völkl unveiled the fifth generation of its legendary Mantra, the M5. The Mantra M5 was created to win back the experts who once formed the backbone of the brand’s market support. The key to its success was a new way of deploying Titanal, breaking the top...
With the new Laser AR, Stöckli has bridged the gap between its Laser and Stormrider collections, moving its widest carver within 5mm (waist width) of its narrowest all-mountain model. At 83mm underfoot, the Laser AR is one of a cluster of new models that blur the...
Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of gold to Austrian...
No other brand introduced as many new models for 2019 as Atomic, and only a couple can point to any new technology, much less one deployed over so many waist widths and price points. In Atomic’s case, the new tech is called Prolite, a minimalist design in keeping with...
Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last factory...
It’s hard to imagine Blizzard doing much better in the freeride domain, so in 2019 it applied its innovative energies to enhancing its prospects in the race and carving categories. The new Firebird series of race skis embellish their classic wood-and-Titanal sandwich...
