When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio. Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always looking for...
Dynastar’s investment in its future didn’t manifest itself in many new models for 2019, but in behind-the-scenes improvements in quality control measures that will pay dividends for many seasons to come. The only model to undergo a meaningful makeover was its team...
No other brand in our sport owes as much to the records and legacy of single athlete as Elan. The athlete, of course, is the incomparable Ingemar Stenmark, winner of 86 World Cup wins, all on Elan. There would be no second act on the World Cup for Elan après Ingemar,...
Elan’s issues with market presence in the U.S. have nothing to do with product. They make enough different models to equip an army. (Which, BTW, is how Elan began, making skis for Slovenian freedom fighters in WWII.) If anything, Elan suffers from a surfeit of riches,...
If one were to distill Fischer to its essence, the resulting elixir would be made of equal parts precision and speed. Rigorous quality control is the driving force in the corporate culture, a comforting thought for a brand that also makes components for aircraft....
Fischer didn’t fiddle much with its 2018 collection, for the most part sitting on a pat hand. It made the Ranger 115 FR 100g lighter and a little more buttery than its predecessor so it makes a better match with Fischer Ranger Free 130 BC boot. (BTW, it’s awesome.)...
