2024 K2 Brand Profile

2024 K2 Brand Profile

Overview K2 once reigned over the US market for so long, its sales leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s have always been easy to ski.  Regardless of your...
2024 Liberty Brand Profile

2024 Liberty Brand Profile

Overview Every mainstream ski brand can trace its roots to a founder, a visionary who nursed a fledgling idea to life.  If we’re aware of a brand’s history (a big if), we’ll associate the brand’s formative years with the sepia-toned photos of its first factory.  But...
2024 Kästle Brand Profile

2024 Kästle Brand Profile

Overview Kästle isn’t what it used to be, and that’s a good thing. Not to dis the current Kästle’s ancestry, but Kästles of yore could be clumped in two camps: race skis it took a god like Zurbriggen to bend, and kooky creations that should have been euthanized in...
2024 Stöckli Brand Profile

2024 Stöckli Brand Profile

Overview Our spider sense tingles when we hear the term “handmade” applied to skis, as the implication is that such slats will receive extraordinary care in manufacture no mass-produced ski can hope to receive.  One reason we look sideways at the “handmade” qualifier...
2024 Völkl Brand Profile

2024 Völkl Brand Profile

Völkl didn’t actually invent the concept of quality control, but denizens of our little corner of the universe can be forgiven for thinking so.  It set the standard for base finish for so long, if someone gave a trophy for the best QC they’d have to name it the Völkl...
2024 Salomon Brand Profile

2024 Salomon Brand Profile

Overview Salomon was riding a string of ridiculously successful product introductions when the brand introduced its first ski in 1989. The monocoque shell was the big story, creating such a groundswell of demand that all the ski brands that came before had to re-tool...