Overview Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility. Prior to this happy development, Nordica skis had...
Overview Kästle isn’t what it used to be, and that’s a good thing. Not to dis the current Kästle’s ancestry, but Kästles of yore could be clumped in two camps: race skis it took a god like Zurbriggen to bend, and kooky creations that should have been euthanized in...
Overview K2 once reigned over the US market for so long, its sales leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s have always been easy to ski. Regardless of your...
Overview Every brand, large and small, foreign or domestic, has to make a choice about how they want to build a ski. Once they settle on a construction and the equipment to execute it is on premises, they tend to stay with it for the long haul. Head’s wheelhouse...
Overview If one were to distill Fischer to its essence, the resulting elixir would be made of equal parts precision and speed. Rigorous quality control has been the defining feature of its corporate culture going back to the days of Vacuum Technic that ensured even...
Overview When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio. Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always...
