Overview Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last...
Overview Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of gold to...
For the past few seasons, Blizzard has faced the enviable task of improving on excellence, specifically how to keep its franchise Flipcore collection firing on all cylinders. Last year, it extended the brand-within-a-brand franchise down to the 82mm-waisted Brahma 82,...
For 2021, Fischer has a new product story without any actual new products. The story is simply told: all 2021 Fischer women’s skis are identical to their unisex counterparts, save for a change in color and extended size selection at the short end of the scale. What...
If one were to distill Fischer to its essence, the resulting elixir would be made of equal parts precision and speed. Rigorous quality control has been the defining feature of its corporate culture going back to the days of Vacuum Technic that ensured even...
Overview Every brand, large and small, foreign or domestic, has to make a choice about how they want to build a ski. Once they settle on a construction and the equipment to execute it is on premises, they tend to stay with it for the long haul. Head’s wheelhouse...
