My central message this week is so primordial, so foundational, that it applies to every skier and every shop that...
Boots Matter Most
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Revelations
Why on Earth am I Doing This?
Why, I do it for you, my Dear Readers and Dear Listeners, so that you might find refuge in the miasma of...
The Ripple Effect
As I’ve observed in this space before, product managers spend most of their time in the future; the present for them is two years away for the rest of us. So when the coronavirus shut down the 19/20 ski season, it triggered an automatic response in the R&D lobes lodged deep in my noggin: what impact will this have two years down the road?
If I knew the answer to this question with any certainty, I should be running a hedge fund, not scribbling about skiing. But after checking with several of the bellwether players in U.S. market, I have some idea of what’s in store.
Realskiers 2021 Women’s Ski Test: A Series of Linked Recoveries
If you ever saw footage of early-1970’s mogul contests, you understand the expression, “linked recoveries.” This turn of phrase sums up my repeated attempts to capture coverage of the primary players in the 2021 women’s Alpine ski market.
Before we learned coronavirus wasn’t street jargon for overindulging in imported beer, I had a plan in place. I’d paid handsomely to have my test card app refreshed just in time for the major western trade fairs at Mammoth Mountain, CA and Snow Basin, UT, which convened on overlapping dates.
Realskiers.com Recommends Top 2021 Models in Cornerstone Categories
When the ski world skidded to a stop last March, the Realskiers.com database had already logged hundreds of digital test cards, a very promising start to what turned out to be a dismal season. There was just enough data to separate wheat from chaff, a winnowing process that revealed the top 70 unisex models spread across the four most popular genres: Frontside, All-Mountain East, All-Mountain West and Big Mountain.
It seems like ages ago, but it was only Friday, March 13 that I skied Mt. Rose for the last time. I left the mountain that day brimming with blind optimism. My plans to recruit veteran instructors to rotate through some twenty-five 2021 women’s models were taking shape. I took a few test laps under sunny skies and headed back to Reno confident that I had my bases covered.
The Brave New World of Bootfitting
During my time on this planet, the value of knowledge – specifically, the detailed understanding of accumulated facts about the past – has been steadily devalued. The impact of the pandemic and the crater it’s left in the world economy has created an uncrossable chasm between now and then. The Firesign Theater once capriciously declaimed, “Everything you know is wrong.” How right they’ve proved to be.
One of the many casualties of our perilous times is that bootfitting as we knew it is over. The last time anyone was able to practice this arcane skill, the best bootfitters would literally lay their hands on the bare feet of their customers. All the good reasons why this hands-on inspection was the part of the state-of-the-art protocol will not be enough to save it.
What We Learned This Year
What we learned this year is the fragility of everything we thought of as permanent. But that’s a topic for a future...
Silver Linings
A little over a week ago, I was skiing. A little over a week ago, I was recruiting Mt. Rose instructors for a women’s...
The Making of a Skier, Part VIII: In Search of The Legend of Aahhh’s
In May of 2009 I accepted the quixotic assignment of encouraging the famed cineaste, Greg Stump, to complete his meta,...
On Self-Expression
Last week I spent four glorious days seeking paths to self-expression in the white world of Snowbird. To honor this...
Stuff Skiers in the Know Should Know About
Before we dive into the details, let it be known that none of the products touted herein were selected because they...