As far as I know, October isn’t “National Buy Your Ski Boots Now” Month, but it should be. Carryover stock will never...
There Will Never Be a Better Time to Buy Boots
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Revelations
AI Ski Reviews Revisited
Since AI first reared its ugly head, I’ve been keenly observing its progress as a ski review creator...
Boots Matter Most
My central message this week is so primordial, so foundational, that it applies to every skier and every shop that...
Why on Earth am I Doing This?
Why, I do it for you, my Dear Readers and Dear Listeners, so that you might find refuge in the miasma of...
All That’s New in 23/24
The ski gear season that lies just ahead of us will, at least superficially, look a lot like the season that just...
The 2022/23 Season in Retrospect
It snowed again in Reno last Monday night, an unnecessary reminder that this season might never end. But while skiing...
Groundhog Year
So much snow has fallen this season at places like Snowbird and Mammoth, it’s quite possible these resorts (and others...
A Fresh Perspective On How to Buy in a Maturing Ski Market
I recently received a brief yet pithy email from an old friend and confrere, Tom Corlett, who posed a seemingly...
The Things We Do for Love, Part II
My longtime ski buddy, Rick Stalker, was given the nickname Rickus-Dickus by fellow Snow Country Magazine ski tester...
The Extraordinarily Gifted Athlete Who Created the Modern Ski Boot
If you own a pair of Alpine ski boots, you are skiing in a product whose origins can be traced directly back to one...
Ski Luminaries Explain Why You Should Listen to Jackson
The American ski market has never seen so many new and returning skiers in need of good information, yet this critical...