Revelations

Seven Skis That Transcend Their Genres

Ever since Doug Pfeiffer and Sven Coomer orchestrated Skiing magazine’s first on-snow ski test, how to usefully categorize the pile of models under review has been an on-going debate.  For many years, SKI magazine defined each category according to skier type rather...
The Making of a Skier, Chapter XII: Putting Words into the Mouth of God & Other Mid-Life Adventures

The Making of a Skier, Chapter XII: Putting Words into the Mouth of God & Other Mid-Life Adventures

When I was cut adrift by Head on June 13, 2001, my once glowing prospects dimmed considerably. The date is etched in memory because I hosted a small soirée that evening in honor of my darling wife’s 50th birthday. One of the attendees was Paul Hochman, who would play several roles in my life as I wandered in the wilderness of unemployment during what were supposed to be my peak earning years.

During the gaping hole in my career that spanned 2001-2011, I would eventually spend every cent of my inheritance, plus most of what I’d saved from earlier bouts with gainful employment, just keeping the household afloat. Despite a river of red ink, my resume would suggest that I was not only commercially active during this epoch, but had my hand in all sorts of ventures.

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Fit the Whole Skier

Fit the Whole Skier

We bootfitters are naturally obsessed with feet, but the best bootfitters don’t just fit feet; they fit the whole skier. The “whole skier” includes more than just a quick survey of the lower leg and how it’s connected to the foot. It’s even more than all of the skier’s physical attributes, which include not only height and weight, but seated posture, stance, kinesthetic wiring, arch health and stiffness throughout the kinetic chain; the whole skier also includes his or her history with the sport and, most importantly, what sort of skier he or she wants to be.

One of the most obvious traits about almost all boot customers is his or her gender. (Please forgive me if I don’t overcomplicate what should be a simple point about body type.) The first step in a sales process that consists of winnowing all possible boots down to one is picking from the pile of unisex boots or the alternative world of women’s boots.

No-brainer, right? Not so fast. What if a particular woman were tall, with a long tibia and a tapered calf? Let’s add to her profile that she’s a good athlete with a background in dance. Up to now, she’s only been an occasional skier who rented her gear, but a new beau has persuaded her to take a deeper dive. She already has her season pass.

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