Nordica Brand Profile

Overview

Nordica’s opportunities as a ski brand took a fundamental turn for the better when the Tecnica Group bought the Blizzard factory and shifted Nordica production over to their new, refurbished facility.   Prior to this happy development, Nordica skis had endured a checkered history.  It began when the self-important sweater-maker Benetton owned Nordica – an investment they would live to rue – and decided to acquire the venerable Austrian ski manufacturer Kästle.  As Benetton managed to do with all their sport properties – it single-handedly destroyed the in-line skate market with its shrewd stewardship of Rollerblade – it drove Nordica and Kästle directly downward.   By the time Nordica was re-acquired by its original ownership for dimes on the dollar, the Kästle brand had been euthanized and replaced with the first Nordica skis. 

Nordica’s sustained importance as a boot brand allowed the ski line to survive a rocky adolescence.  Now that it has a permanent home, it also has emerged as a major player.  As Nordica developed as a ski brand, it earned a foothold in the Carving world with a series of exceptional Frontside models, then busted into the critical All-Mountain categories with the Steadfast and the Hell-and-Back, two of the best all-fiberglass skis in recent years.  They proceeded to hit a series of home runs – technically if not commercially – with the Big Mountain models Patron, Helldorado and El Capo.

He who sits still gets run over, so Nordica modified their all-terrain construction by adding a latticework of Titanal on top of their already torsionally rigid I-Core construction in the NRGy series introduced in 2015.  In keeping with Nordica’s technical heritage, the NRGy models were strong skis that all but required the skier to drive them from a high edge. 

When Nordica launched the Enforcer, back before it needed the suffix “100” to differentiate it from its offspring, it was a tipping point for the brand. The first Enforcer spin-off, the Enforcer 93, immediately became a benchmark model in the crowded All-Mountain East market. In 2018, Nordica added to the Enforcer family, creating the Enforcer 110 and Enforcer Pro, both avatars of excellence in their respective categories.

Nordica has always taken the women’s ski project seriously. The eternal quest for a lighter structure began with I-Core, with a central wood stringer replaced with foam, followed by WI-Core, with 2 foam channels, then Balsa Core CA, with balsa microlaminates as the ski’s core component.  In 2018, Nordica rolled out Energy Ti Balsa, which uses the weight savings inherent in carbon to slip two sheets of Titanium into several women’s models. 

As other brands have discovered, two full sheets of Titanal can be overkill even for advanced women. So after several seasons of testing, Nordica arrived at a new construction called Terrain Specific Metal (TSM) that uses a single topsheet of Ti that’s trimmed down in the center section according to which of the five new Santa Ana it’s applied to.  In the Santa Ana 88, the middle of the Ti sheet is nearly edge-to-edge for peak performance on piste, while the TSM platform is narrower underfoot on the Santa Ana 104 Free to enhance drift at the end of the turn. 

Not only does TSM vary by model, each size in each model has its own baseline, sidecut and flex.  There are now six Santa Anas, ranging in width from a fat 110mm to a svelte 84mm. 

In step with the Santa Anas’ new homogenous construction, two years ago Nordica also brought its first-generation Enforcer 100 and Enforcer 93 up to the design standard set in 2020 by the Enforcer 104 Free and Enforcer 88. Now all Enforcers use a carbon chassis instead of heavier glass laminates to create livelier, more responsive skis. All Enforcers also now use True Tip Technology, an extension of the core that reduces the amount of weighty ABS needed to build out the shovel.  Perhaps the best news of all for the prospective ski buyer is that each size of Enforcer has a unique baseline, sidecut and flex so all design aspects are in perfect harmony.

The same meticulous approach to sizing applies to the 6-model Santa Ana collection. 

In addition to TSM, all the Santa Anas use carbon chassis and True Tip, just as on the boys’ Enforcers.  Because each model’s essential design parameters are adapted by length, size selection is more important than ever.

Last season saw the arrival of two new women’s models, a Santa Ana 84 that’s geared a little lower than its big sisters and the Wild Belle DC 84. A made-exclusively-for-women system ski, the Wild Belle DC 84 panders to the lower-skill skier looking for a helping hand. The “DC” in its name stands for Dual Core, a two-tier, poplar and beech core with a layer of rubber in between for a cushioned ride.  The Wild Belle should be a terrific learning tool for the recreational woman who wants a secure, comfortable ride that will help her improve at her own pace.

The 2023 Season

The backcountry market has been on such a hot roll for the past several seasons – a streak that became turbo-charged by the pandemic – that every Alpine brand is working hard to slice the off-the-beaten-path into ever finer slices. Nordica already had a stellar all-terrain collection in its Enforcers and Santa Anas, and had planted a toehold in the Alpine Touring segment with the Unlimited.  In 2023, Nordica stakes its claim to a new, powder-much-preferred posse of heavily fore-and-aft rockered rides that need soft snow under them to keep them happy.

Nordica positions the Unleashed family of five models as “built for the contemporary skier looking for a modern free-ski.” In other words, if you really love the feel of a cambered ski with a lot of snow connection, these are not your skis. Even though the Unleashed clan plagiarizes the Terrain Specific Metal concept introduced in the Santa Ana series, its super-surfy personality overrides the normally calming qualities of Titanal.

While the Unleashed 108 and 98 are both stable underfoot, the overall platform feels short, perhaps because the “contemporary” skier may opt to ski backwards at any moment. As long as they’re fed a steady diet of soft, deep snow, they are dreamy, super-simple to swivel and slash.  But the lack of hard-snow substance makes any Unleashed a poor choice as an everyday, all-terrain ski, unless you live in a magic kingdom where every day is a powder day. Most in-resort skiers would be better off leashed to an Enforcer, all of which are extraordinarily well-balanced and well adapted to all-terrain skiing as practiced by adults.