Larry Prosor didn’t just document the birth of extreme skiing in America, he ignited it.
The spark was lit by a nine-page barrage of eye-popping images lovingly displayed in the pages of Powder magazine, titled Ski to Die. If the editors at Powder had never seen a series of shots like these, it was because a rare confluence of events had to align to make them possible. First there had to be a multi-generational talent, Scot Schmidt, who saw lines through boulder-strewn cliffs that no one had ever dreamed of skiing.
Equally important was a documentarian with the skiing chops to tuck into the precarious positions needed to get the perfect perspective. The special sauce that took the Prosor/Schmidt collaboration to the next level was Prosor’s technical proficiency in service to an artist’s eye for composition.
Prosor’s deep roots in the nascent freeride culture in and around Palisades Tahoe inevitably connected with another cutting-edge snowsport, snowboarding. As related by Tom Burt, one of the first wave of snowboard pioneers, “Larry shot the athletes that were setting trends at the time. Larry shot all aspects of the mountain lifestyle, and when snowboarding started taking hold in the 80’s, he shot that, too, shooting legends like Craig Kelly, Tom Sims and Terry Kidwell, all now in the Hall of Fame.”
Prosor’s preeminent role in popularizing a sport just finding its footing made an indelible impression on its early practitioners. “His portfolio boasts an impressive array of captivating images that have not only showcased the thrill and beauty of snowboarding, but have helped shape the visual identity of the sport,” notes Cathy White, the first manager of (and only mother to) a certain Shaun White, who Prosor first shot as a nine-year old prodigy. “Larry has worked tirelessly to promote the sport, support its athletes and inspire a new generation of snowboarders. His passion, dedication and expertise have earned him the admiration and respect of the entire snowboarding community.”
Today’s media-saturated culture is so choked with video and film, we often overlook the impact that still pictures have on our lives. Shots like Prosor’s image of Scot Schmidt, clad in a bright red onesie – taken when Schmidt was so anonymous, he had yet to sign with a sponsor – invite the viewer into the frame, where they, too, can pause in mid-air over Emerald Bay, forever weightless, anticipating the plunge into snow that, in our dreams, is forever untracked.
What you just read was my nomination pitch to the U.S. Ski & Snowboard Hall of Fame for Larry Prosor, who, if elected, would be the first still photographer ever elected to the Hall. The roster of subjects who flew past Prosor’s lens is a Hall of Fame unto itself, with 17 august members. Here’s what a few of them had to say about Larry’s influence on a pioneering generation of skiers and riders.
Working with Larry came at a pivotal moment in both of our lives and careers. Our ability to read each other’s minds on which line to focus on and what mark to hit was special. Any miscommunication had the potential to be lethal for either one of us. We put a lot of trust in each other; we had to, for we often had just one chance to nail it, and getting the shot in the can is what Larry did best. He inspired a generation of skiers with his iconic images that are now forever burned into our collective ski minds. These images are a huge part of American ski history and Larry was one of the first to gamble his life and career on a pursuit that was unproven and certainly out-of-the box at the time. Together, Larry and I helped change the arc of skiing history. The passage of time has proven that these were risks worth taking, validating Larry Prosor’s contributions as a true pioneer in the action sports photography world, creating a body of work that is anything but conventional. – Scot Schmidt
Over the years since Doug’s passing, I browse through Larry’s priceless collection of photos from those memorable days , bringing those moments to life. Larry wasn’t just a photographer—he was a friend enjoying mountain adventures with us. That’s what made him unique as a professional photographer. Larry captured the moments with such authenticity, never in the way, but always present. Larry was the unsung hero, always there but never in the spotlight, sharing the adventure through his lens and preserving the spirit of those unforgettable moments for skiers to enjoy and be inspired by. – Emily Coombs
As a skier lucky enough to work with Larry in this era, Larry was the perfect combination of gifted photographer, talented skier and laid-back California surfer to meld seamlessly into the emerging extreme ski and snowboard universe. We athletes were making it all up as we went. Everything was new, Larry gently supported, facilitated and rolled with it while capturing it on film. Larry was the photographer all the athletes wanted to work with. His images were the best and always published. – Rob DesLauriers
With a career span since the beginning of our sport, Larry has established himself as one of the most respected and accomplished sports photographers in our industry. His portfolio boasts an impressive array of captivating images that have not only showcased the thrill and beauty of snowboarding but have also helped shape the visual identity of the sport. Larry’s impact on snowboarding extends beyond his stunning photographs. He has worked tirelessly to promote the sport, support its athletes, and inspire new generations of snowboarders. His passion, dedication, and expertise has earned him the admiration and respect of the entire snowboarding community. – Cathy White
If you’d like to read more about Prosor’s HOF-worthy career, this article by Melissa Siig in the March 11, 2022 issue of Moonshine Ink does a fine job of capturing what makes Prosor’s work so special: https://www.moonshineink.com/sports/the-photographer-who-changed-skiing/.
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For those cave-dwellers who snoozed through Realskiers.com’s first triumph in this gilded competition, permit me to bring you up to speed. Then as now, the battle for this cherished trophy (metaphorically speaking – the S-BP lacks sufficient funds for a memento commensurate with its prestige) was fierce, extending both of its eponymous founders to previously unknown limits.
The final ballot was determined by leg wrestling over Stump’s furious protest; he cogently argued that this sort of bias against the vertically challenged has no place in a free society. Bertoni imperiously overruled Stump’s evermore strident complaints, citing a lack of legible documentation, tardy submissions and a tendency to perspire copiously when provoked.
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Just How Strange Will the 21/22 Ski Market Be?
To (temporarily) kowtow to the cult of brevity, the short answer is, “not very.”
To elaborate, most major ski brands didn’t derail the introduction of new products that were in the works well before the pandemic dropped the hammer. There’s a rhythm to the product renewal cycle that shifts the spotlight every year to a different model family within any brand’s global collection; that rhythm was largely respected despite the unique obstacles imposed on the process this year. If most of the models appearing in 21/22 catalogs seem similar to what was offered this year, it’s because this is how the line renewal machinery ordinarily operates.
What’s difficult to judge from outside the R&D pipeline is what we’re not seeing. That is, were there more new models or upgrades to existing star products ready to launch that were put on hold to avoid overloading a potentially weakened distribution network? Possibly; what might have been a planned six-model launch may have been trimmed to three or four, for example.
Happily, there’s no real downside to this scenario for the prospective ski buyer. All essential model family refreshing and line extensions will unfold as forecast. If you haven’t bought a ski in three or four years – I believe the average span between new ski purchases is over seven – the entire universe of Alpine skis is new to you. You may spot some names you recognize, but the skis that bear the name will almost assuredly be different.
