When I first raised the topic of composing a weekly newsletter with Realskiers.com founder Peter Keelty, he coughed, bit down on the Salem that was forever dangling from his lips and curtly advised me that I would run out of topics in a month.
This will be the 332nd Revelation I’ve posted since Keelty dismissed the idea back in 2013.
One could be forgiven for supposing that much of this cobweb-covered content has outlived its usefulness, but having recently revisited all of them, I’d surmise that the vast majority have at least some measure of relevance and most could be re-posted today. To drive this point home, the Realskiers home page will henceforth feature a fresh-albeit-former Revelation every week.
To make navigation through this trove less cumbersome, I’ve created 22 topics that bundle like-minded essays so subscribers can search by subject matter. (Please note that access to the Revelations Archive is a Realskiers’ subscriber benefit.) Topics include such predictable fare as Boot Buying Advice, most of the chapters of Snowbird Secrets and, of course, Ski Buying Advice. But there is also an array of musings on such disparate subjects as ski technique, the death of ski journalism and installments of my personal skiing odyssey, The Making of a Skier.
So, what do we learn about today’s ski gear market by examining the minutia of the last decade or so? That on a fundamental level, very little has changed. All skis are made of essentially the same stuff, only a ratio here and there has changed to provide just enough differentiation to allow all brands to claim their concoction is the best. Brands can only make what their factories are set up to make. An apt comparison would be the world of fine cooking: everyone has access to the same ingredients, and once they procure their hardware, they are limited to what that hardware (e.g., ovens, sundry cooking tools) is able to make. Nobody has a monopoly on any essential ingredients, be they basics like eggs and flour, or exotica like oysters or Kobe beef.
Trendlines
As we pick through the recent past, a few trends emerge that appear to have legs. From a PR standpoint, the most attention-grabbing arena concerns converting the ski gear lifecycle into a more eco-friendly process. Ski making in particular has always been a messy business, but factories have been gradually cleaning up their act, an evolution that began decades ago with the adoption of sublimation in lieu of silk-screening for decorating topskins. Today the emphasis is on using more recycled materials and devising a means of corralling skis at the end of their useful life rather than adding them to the world’s landfills. It bears noting that there are no short-cut solutions in the recycling initiative, so skiing’s collective efforts in this department will continue to be newsworthy.
The pandemic left a deep sitzmark in the ski trade, shutting down the 2020 season in a single stroke before reversing field and turbo-charging the in-resort ski business while sending the sales of Alpine Touring (AT) gear into the stratosphere. An entire genre of hybrid boots emerged, populated mostly with alpine designs with a “hike mode.” The bulge in equipment sales ending up creating a clog in the inventory pipeline that would take the better part of three seasons to clear. There must be a quarter-million pairs of nearly new touring skis (and attendant accoutrements) clogging ski lockers across America, the residue of the discovery that skinning uphill for hours on end is hard.
Another arena with a curious path to its current state of affairs is the women’s market. One of the fun facts about the last decade is that the number one selling ski in the U.S.A. was a women’s model, Blizzard’s Black Pearl, a ski originally conceived as a copy of the brand’s unisex ski that morphed into a genuinely “designed by women for women” model that has further evolved into a full-fledged family under the same Black Pearl moniker.
What the Pearl’s boffo success disguises is a market where most “women’s” models are the same as the men’s models, albeit with a different size range. The wider the model, the greater the likelihood that it’s the men’s version, which means that in the all-important All-Mountain East genre (home of the 85mm-94mm waist), for the most part, men’s and women’s models are all but indistinguishable.
While I would never presume to give equipment advice to the race community, any discussion of trends in alpine skiing has to include mention of the ever-widening gap between race gear and civilian set-ups. Once upon a time, there was only one avatar of skiing, and it was the racer, with a skill set a recreational skier could aspire to (if only feebly imitate). Now there is very little connective tissue between alpine racing and the in-resort ski experience. This isn’t perforce good or bad, it’s just where we find ourselves now, a more fragmented community.
If one spends time perusing the 45 archived Revelations about boots and bootfitting, you’ll find that the advice on how a proper bootfit should proceed hasn’t changed. (See The First Five Minutes, posted October 18, 2016.) But over the course of the last two seasons, the BOA® internal cable system has replaced buckles – either in the forefoot, the cuff, or both – providing skiers of all abilities a choice in closure systems that didn’t exist three seasons ago.
The Realskiers Archives aren’t limited to deep reserves in the Revelations department; they also encompass five years of podcasts (Realskiers with Jackson Hogen) and hundreds of our renowned long-form ski reviews, sorted by season. It could be the curriculum for a master’s class in the evolution of the U.S. ski market.
It is my solemn duty to remind all my Dear Readers and Dear Listeners that first-time subscribers pay only $24.95 to open this vault of insights, and recurring subs are only $19.95. This modest fee includes the right to contact me directly with whatever gear queries you have, a service I feel confident in saying isn’t available anywhere else.
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It’s About Nothing
In the last week of January,2009 I was able to spend a few days skiing in Little Cottonwood Canyon, which is always cathartic for my ravaged soul. The conditions were all over the map, the mountains having experienced a long, hot spell followed by rain, grapple, wet snow and finally dry snow driven by winds that could flense an adult walrus in a few minutes. Couldn’t have been better.
I had been preparing for the trip for weeks, psychologically. Two back surgeries the previous winter had reduced my training regimen from semi-annual to non-existent. Scheduling conflicts such as work kept me from visiting the areas that abound at home near Lake Tahoe, so I had zero ski days on a body with more fat on it than a French duck. I had as much chance of surviving Snowbird and Alta as a rib roast in a piranha tank.
Fortunately, the Lord is merciful, anti-inflammatory drugs are powerful and there are techniques that allow one to block out pain. There are also many wonderful people in this world with which to ski, kind people who stand quietly by, pretending to be in awe of Nature, while my chest heaves so violently in its futile quest for oxygen that tiny lung particles break lose and make for the exits. One such person is Guru Dave Powers, a man whose passion for the sport hasn’t diminished after thousands of days of riding gravity down the infinitely variable slopes and crannies of Snowbird. The Goo knows this hill, and in knowing it well knows so much more.
The Making of a Skier, Chapter XII: Putting Words into the Mouth of God & Other Mid-Life Adventures
When I was cut adrift by Head on June 13, 2001, my once glowing prospects dimmed considerably. The date is etched in memory because I hosted a small soirée that evening in honor of my darling wife’s 50th birthday. One of the attendees was Paul Hochman, who would play several roles in my life as I wandered in the wilderness of unemployment during what were supposed to be my peak earning years.
During the gaping hole in my career that spanned 2001-2011, I would eventually spend every cent of my inheritance, plus most of what I’d saved from earlier bouts with gainful employment, just keeping the household afloat. Despite a river of red ink, my resume would suggest that I was not only commercially active during this epoch, but had my hand in all sorts of ventures.
Fit the Whole Skier
We bootfitters are naturally obsessed with feet, but the best bootfitters don’t just fit feet; they fit the whole skier. The “whole skier” includes more than just a quick survey of the lower leg and how it’s connected to the foot. It’s even more than all of the skier’s physical attributes, which include not only height and weight, but seated posture, stance, kinesthetic wiring, arch health and stiffness throughout the kinetic chain; the whole skier also includes his or her history with the sport and, most importantly, what sort of skier he or she wants to be.
One of the most obvious traits about almost all boot customers is his or her gender. (Please forgive me if I don’t overcomplicate what should be a simple point about body type.) The first step in a sales process that consists of winnowing all possible boots down to one is picking from the pile of unisex boots or the alternative world of women’s boots.
No-brainer, right? Not so fast. What if a particular woman were tall, with a long tibia and a tapered calf? Let’s add to her profile that she’s a good athlete with a background in dance. Up to now, she’s only been an occasional skier who rented her gear, but a new beau has persuaded her to take a deeper dive. She already has her season pass.
