A chasm has opened inside me, of the sort that can never be re-filled. Brian Frias passed away last Friday, February 20, doing what he loved, skiing with the daughter he cherished. He was taken before any of us had the chance to say goodbye.
My oft-repeated sobriquet for Brian was “My IT Angel,” for it was his facility at building and maintaining the nuts-and-bolts of the website that enabled Realskiers.com to survive. (Without him, we’re now one cyber assault from extinction). But Brian was so much more than a brilliant troubleshooter; he was a collaborator and hands-on spirit guide to the mysteries of how web software works. He is utterly irreplaceable.
I first met Brian when I was working for Head and he was a rep for Jeff Brumbach’s well-respected operation. At the time, part of my job was to rep the brand in my local territory, but it was clear I needed to move in-house at Head Wintersports’ new HQ in Byfield, MA. I tapped Brian to replace me because he knew the territory well and because I knew he was a quality person, someone who could be counted on to do the right thing no matter the circumstances.
But it was Brian’s unflagging efforts to bring Realskiers’ content to life that demonstrated just how far he would go to help a friend who desperately needed his expertise, patience and above all, kindness. He was always there to help me put out fires large and small. Again, irreplaceable.
While Brian could read code as easily as an English professor reads Hemingway, it’s not his backroom navigating skills I’ll miss the most, but his good-natured, low-maintenance friendship, grounded in an old-fashioned sense of honor and mutual respect.
Somewhere I hope Brian is able to ski powder every day, but we’re more likely to find after-life Brian casting a line into pristine waters populated with notoriously elusive prey.
Cast on, my brother, cast on. I’ll see you on the other shore.
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Reader Comments on Why Ski Sales Have Shrunk
In this week’s Revelation, I posted my top ten (twelve, actually) reasons why skis sales have shrunk, along with the musings of two Dear Readers on the subject. Note that the topic’s focus was ski sales at retail, not skier or skier/rider participation rates, subjects that are certainly related but just as certainly not the same.
Below are verbatim reader responses culled in the last 48 hours. I’ve corrected the odd typo, but otherwise left these contributions intact.
My thanks to all who took the time to tell their tales. – J
Top Reasons U.S. Ski Sales Have Shrunk
[As I wrapped up an earlier Revelation, I proposed to my beloved readership that they share their list of the top ten reasons U.S. ski sales have shrunk. I elicited only two written responses, so I’ll reproduce both here in their entirety, along with my musings on the subject. Consider these submissions tinder to light a fire under you, Dear Reader, to submit a list of your own.]
From Rick Pasturczak
1. Snowboarding-
I’ve noticed most snowboarders are 12 to 20 years old and once they become an adult, almost all stop. While I noticed most skiers continue on.
2. High school and college sports-
Schools now require practicing sports during Christmas and spring breaks taking away opportunities to hit the slopes and family vacations to the mountains. I’ve been told by many parents the coaches forbid them to ski.
3. Travel costs-
Lodging, airfare, ground transportation, and lift tickets.
4. Video games
5. Cost of lessons make it expensive to improve.
6. Confusing selection of equipment
7. Magazines and movies showing extreme skiing
8. Cruising. We need some resorts to be all inclusive.
9. Baggy pants. Bring back stretch pants and sex appeal.
10. Last, we need mother nature to be more consistent with snow.
The Making of a Skier, Part X: The Mechanics & Managers Workshop Tour
When I left Salomon in the spring of 1987, my motivations could be distilled into three principal components:
• The parent company declared it was moving its Reno-based North American HQ back from whence it came. Neither I nor my family had the slightest desire to return to New England.
• I felt I was spending more energy battling factions within my own company than I was out-flanking our competition. I’d worked more or less without a break since June of 1978. My thin veneer of patience cracked.
• I wanted to write screenplays. Not that I had demonstrated any talent for creative writing or had any training in the field. I’d written reams of technical swill, brochure copy, training manuals and memos which created the illusion that I could at least write something, so why not screenplays?
Note that none of these factors involves finding a new job. At the time, I didn’t want to resume wearing the shackles of employment as they would interfere with my ludicrous screenwriting ambitions. Then the stock market went into a tailspin in October, crippling what little equity I’d managed to accrue on my minimalist salary. Oops.
