Atomic Brand Profile

Atomic Brand Profile

Overview Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles.  They’ve been very good at meeting expectations, delivering a horde of gold to...

Cloud C14 WB Revo

Atomic’s top Cloud model usually mimics the technology of the latest Redster race skis, and so it is with the Cloud C14 WB Revo. “Revo” refers to Atomic’s new race damping system, a series of steel plates floating on a viscoelastic foundation.  The “WB” means Wide Body, and at 75mm underfoot, the Cloud C14 WB Revo is by Realskiers’ definition a Frontside ski, which suggests that somewhere in Europe there’s a Cloud C14 Revo that isn’t “WB.”

The three other Cloud models in the 21/22 collection all belong in the Technical genre, but only the Cloud C12 Servo merits an expert’s interest. Both the C14 and C12 are fully cambered, Titanal-laden, fall-line loving chargers that do not stoop to conquer.

2022 Atomic Boot Brand Profile

2022 Atomic Boot Brand Profile   It’s unlikely that Atomic management foresaw just how much its boot brand would come to depend on a modest line of recreational boots it launched some 15 years ago. Called Hawx, its unique feature was vent-like creases on both...
Atomic Brand Profile

Atomic Brand Profile

Overview Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles.  They’ve been very good at meeting expectations, delivering a horde of gold to...

Bent Chetler 100

To give you an idea of what a steal the Bent Chetler 100 was when it was introduced three years ago, Atomic understandably raised its retail price by $100 a year later, and it was still the best value in the category. But the Bent Chetler 100 is more than just a good deal; it’s a wonderfully versatile ski that’s as easy to ski in off-trail conditions as any AMW model at any price.

The key to the Bent Chetler 100’s charms is its Horizon Tech tip and tail which are rockered on both axes. By crowning its extremities, the littler Chetler feels like it can drift in any direction on a whim without losing control of trajectory. When in its element, it’s the epitome of ease, rolling over terrain like a spatula over icing.

The Bent Chetler 100 is all about freedom of expression rather than the tyranny of technical turns. So what if its liberty-loving tip doesn’t want to show up early in the turn? That’s not its shtick. It has talents Technical skis never imagined, like throwing it in reverse off a precipice. It’s light, it’s easy to pivot and it’s wide enough to float in two feet of fresh. If you evaluate the Bent Chetler 100 for what it does rather than what it isn’t meant to do, it’s an all-star in a league of its own.