Atomic 2017 Boot Brand Profile

2017 Brand Profile When Atomic’s parent company, Amer Sports, acquired Salomon from adidas, it forged a perfect marriage of skiing nobility. Salomon would benefit from Atomic’s acknowledged artisanship in race skis and Atomic would gain instant access to much better...

Cloud Eleven

Atomic knows a thing or two about high speed carving and have a few thoroughbreds in their race stable to prove it. The only problem with just adopting an Atomic race ski is acquiring the strength to bend it. Marcel Hirscher and Mikaela Shiffrin work out year round to be fit enough to be in absolute command of their equipment. This level of dedication isn’t normally found among amateurs who never intend to kick out of a starting gate.

Redster Doubledeck 3.0 XT

Like all race Atomics, the Redster DD XT is made to accelerate. As soon as it’s laid over, it hits the after-burners and rockets into a simulated race run. All you have to do to feel like Marcel Hirscher is hang on.

Once up to cruising speed, anything seems possible, even staccato slalom turns. The sense of unlimited power percolating under the skin of this Redster gives the skier the confidence to push it, secure in the knowledge that the DD XT can’t be flustered. To keep it on an even keel, the DD XT likes to be driven at a high edge angle, virtually obliging the skier to widen his stance and commit to every turn.

Atomic 2017 Ski Brand Profile

OVERVIEW Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby making it a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of gold to...

Hawx Ultra

A lot of boots made for narrow feet are minimalist affairs derived directly from a race boot. The Hawx Ultra, however, is based on a recreational boot, although the Ultra is more than just a narrower Hawx Prime. It uses a new shell design called Progressive shell that...