2021 Atomic Boot Brand Profile It’s unlikely that Atomic management foresaw just how much its boot brand would come to depend on a modest line of recreational boots it launched 13 years ago. Called Hawx, its unique feature was vent-like creases on both sides of...
The Vantage 97 C occupies the same position in Atomic’s 2021 Vantage series as the 2018 Vantage 95 C, transposing the Carbon Tank Mesh that made the latter such a hit to a new construction called Prolite. Prolite, as the name suggests, is all about reducing a ski to...
The All-Mountain West category is, or ought to be, the province of advanced to expert skiers with a penchant for the off-piste. If climbing is part of the equation, then weight, or rather, it’s absence, becomes a pivotal issue. But if you’re an in-resort skier, mass...
Atomic infiltrates the Frontside category from both sides, extending its race-bred Redster series with the Redster X9 WB and filling out its Vantage all-mountain line-up with the 82 Ti and 79 Ti. As befits skis from two contrasting bloodlines, the Redster and the...
Last season, Atomic elected to simplify its collection by folding the former Vantage X series into the Vantage (sans X) family. By dint of this winnowing process, the 2019 Vantage X 86 CTi lost its “C,” it’s “X” and $67 off its MSRP when mated with a Warden MNC 13...
