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Overview K2 once reigned over the US market for so long, its sales leadership practically became a cliché. The keys to its sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s have always been easy to ski. Regardless of your...
Considering how recently Kohlberg & Co acquired K2, it’s remarkable how quickly the brand overturned almost its entire Alpine line-up. There are six new Mindbenders for men and an equal allotment of Mindbender Alliance models for the ladies. To complete the...
When K2 waltzed into the boot market seven years ago, part of the story heralding its arrival was that its team required only 18 months to create a better boot line. There was a whiff of hubris to the claim, as if the marketing juggernaut was predestined to seize a...
