2017 Brand Profile As America’s preeminent ski brand, K2 has made the core recreational skier – not the race competitor – the focus of their best engineering. This philosophy has been extended to their boot line, where they’ve aimed at the all-terrain, big mountain...
OVERVIEW Until recently, K2 reigned over the US market for so long its leadership had practically become a cliché. The keys to their sustained success were manifold, but from a product standpoint it’s not hard to summarize: K2’s are easy to ski. Regardless of your...
K2 deserves a lot of credit for resisting the temptation to re-invent the alpine ski boot. Not that they didn’t do their due diligence and re-think the requirements, but their thinking led them back to a fresh take on some well-established concepts. The Spyne 130,...
K2 had an advantage when they built their first hike-mode (HM) boot: they hadn’t made any boots, so they could build the HM model from the ground up. Since making a killer BC boot was central to their line from the outset, they built an alpine boot technology, Energy...
K2 isn’t circumspect about who it made the B.F.C. for: it’s right there in the name: Built For Comfort. The C could just as easily stand for Convenience, for the B.F.C.’s are as easy to slip on as a 4-buckle boot can get. The latch on the spine that unlocks the upper...
