2023 Salomon Boot Brand Profile

2023 Salomon Boot Brand Profile I was one of the many midwives who attended at the birth of the Salomon boot in 1979.  I translated Salomon’s encyclopedic Boot Bible into English and later condensed parts of it into one of the first bootfitting manuals.  I trained the...

Salomon Brand Profile

Overview Salomon was riding a string of ridiculously successful product introductions when the brand introduced its first ski in 1989.  The monocoque shell was the big story, creating such a groundswell of demand that all the ski brands that came before had to re-tool...
2022 Salomon Boot Brand Profile

2022 Salomon Boot Brand Profile

I was one of the many midwives who attended at the birth of the Salomon boot in 1979.  I translated Salomon’s encyclopedic Boot Bible into English and later condensed parts of it into one of the first bootfitting manuals.  I trained the North American field force,...

Salomon Brand Profile

Overview Salomon was riding a string of ridiculously successful product introductions when the brand introduced its first ski in 1989.  The monocoque shell was the big story, creating such a groundswell of demand that all the ski brands that came before had to re-tool...

Stance W 84

Every so often a ski maker screws up and makes a ski that’s considerably better than it needs to be. Salomon removed half the Titanal from its pricier (and wider) Stances to extend the Stance family down to the $499 price point, intending to drop the performance level to fit the target skier’s performance expectations.

Instead, it exceeded them. The Ti-C Frame Single Ti construction delivers a connected, carved turn that won’t wilt on crisp, early morning corduroy even when driven with an open throttle. It’s unlikely that many experts will slum it in the bargain basement where the Stance W 84 dwells, but they’d be gob-smacked it they did.  For the intermediate who is its most likely operator, the Stance W 84 provides a performance ceiling that will most likely never be taxed.