Ski makers at Atomic can’t help being obsessed with speed. They’re Austrian down to their toes, thereby imbued with a patriotic obligation to assist Austrian natives in winning World Cup titles. They’ve been very good at meeting expectations, delivering a horde of...
We’ve been fans of the Nomad series since its debut several series ago. The Crimson Ti and Blackeye Ti have made frequent appearances on our Recommended roster, and this year Atomic upped the ante by adding their effective Carbon Tank Mesh to both skis. So how come...
As we open the 2016 season, Blizzard is firing on all cylinders. They have a star product in every category, the ideal situation every brand hopes to forge for itself. The company is making some of the finest skis in the world, period. Ruminating upon Blizzard’s...
Blizzard’s fortunes began to turn around several years ago when the Tecnica Group acquired the brand and factory in Mittersill, Austria, and pumped a few million euros into an overhaul. It’s often the case in the world of industry that he who builds the last factory...
When Laurent Boix-Vives acquired the distressed fledgling brand Dynastar, he already had Rossignol in his portfolio. Thus was born a sibling rivalry that persists to this day, with the elder trying to establish an untouchable record and the younger always looking for...
