Rossignol has been on a new product introduction rampage recently, investing in five major diversifications plus a concept store, leaving few Euros in the corporate kitty for ski R&D. The only activity in the Alpine collection is the creation of a 4-model...
It’s unusual for any brand to overhaul a product family’s design two years in a row, and the various modifications Salomon made to its QST series this year I would classify as major. For starters, it jiggered the deployment of carbon, flax and basalt as introduced in...
Last season Völkl unveiled the fifth generation of its legendary Mantra, the M5. The Mantra M5 was created to win back the experts who once formed the backbone of the brand’s market support. The key to its success was a new way of deploying Titanal, breaking the top...
With the new Laser AR, Stöckli has bridged the gap between its Laser and Stormrider collections, moving its widest carver within 5mm (waist width) of its narrowest all-mountain model. At 83mm underfoot, the Laser AR is one of a cluster of new models that blur the...
Last season the model turnover rate in the Big Mountain category was so low, it seemed suppliers had accepted the fact that the market for fat powder skis was limited to a trickle of sales per season. Perhaps the snows of two seasons ago spurred them into action, for...
